This month at Profitroom, we are delighted to welcome an array of talent to our team. The new additions join us as we continue our mission to grow our team, as a way of incorporating more expertise into our expanding client portfolio. We are thrilled to be welcoming three new specialists to our team; each of whom brings a wealth of sector experience. Kirsty Beasley, will be joining the family as our UK market development manager. In her role, she’ll seek to broaden the reach of the brand throughout the UK’s hotel sector, using conversion-led tools and a range of digital marketing services to encourage guests to book directly. As a multi-award-winning Chartered Marketer and MBA graduate, with more than 20 years’ experience in business development and strategic marketing, Kirsty has a proven record of accomplishment and success in the creation and implementation of marketing strategies. She has worked with a range of great brands, including Royal Mansour, Marrakech, Carlisle Bay, Antigua, Raffles Resorts, The Devonshire Hotels Collection and the Robert Parker Collection. Kirsty is also a patron of the Chamber of Commerce for the Caribbean, which saw her recently invited to Westminster to explore travel and trade opportunities in the region. We are also pleased to be welcoming Angelene Bungay to our team, who will be joining as our global partnership manager. In her role, she’ll be managing our commercial partners around the world, ensuring their clients have access to the right tools and technology at each stage of the guest journey. Focusing on collaboration, partnership and best practice, Angelene will help to expand our global footprint, utilising her background in hotel management and financial software – which included working for Guestline for 9 years. Having overseen a range of responsibilities including onboarding processes, customer success and revenue strategies, Angelene has forged outstanding commercial nous; and her application of these skills at the Profitroom HQ will certainly help us continue to grow over the coming months. And last but not least, our final recruit, Bernard Finkle, will be joining our family as the UK client success and business success development manager. Over the course of 8 years, Bernard has represented IHG, laterooms.com and Orbits Worldwide, with his latest role being global key account and partnerships manager for Voyage Prive – Europe’s largest private sales travel operator. Here, he led their hotel chain management strategy, overseeing commercial contracting and hotel sales performance for major hotel chain partners. With a vast network and understanding of global hotel supply, Bernard will be helping to develop our presence and revenue conversion across the UK and beyond. These new appointments have certainly furnished our UK team with a wealth of talent and wide-ranging hospitality expertise, meaning we now have a top team in place that’s capable of taking on the UK market and growing our influence. We’re delighted to have secured such a strong array of recruits, and we can’t wait to take our market presence to the next level! If you’d like to say ‘hello’ to our new team members, you can do so via our Facebook page. If you’d like to find out more about our services, please do browse our website, or contact a member of our team. Alternatively, for more reading, do take a look at our previous article, which discusses website positioning amidst a global pandemic.