Profitroom Secures Key Investor for Global Expansion

Product updates

Profitroom is thrilled to announce an exciting new partnership with MCI Capital S.A.! 

This collaboration marks a pivotal moment in our journey, propelling us to even greater heights of dynamic growth. Together, we're dedicated to revolutionising direct booking technology for hotels, resorts and hotel groups worldwide, ensuring unmatched convenience and efficiency for our valued clients.

MCI Capital stands as a beacon of dynamism among investment funds in Central Europe. Specialising in digital transformation processes, the fund invests in internet companies, entities transitioning from traditional to digital business models, and those shaping the internet infrastructure landscape.

This marks Profitroom's acquisition, attracting keen interest from over 50 funds and companies eager to join our vision. As Marcin Dragan, Profitroom's Founder and CEO, states, "Profitroom's profitability has consistently fueled our reinvestment into further development. With our new partnership, our aim is clear: to embark on an accelerated growth trajectory through amplified investment in innovative products”.

While MCI acquires a majority stake of 65% in Profitroom, our management team remains unchanged. Founders Marcin Dragan and Krzysztof Grzęda will continue to lead the charge, ensuring seamless execution of our ambitious development plans. Marcin Dragan emphasizes, "MCI's substantial investment in Profitroom, valued at 67 MLN EUR, provides a significant boost to our ongoing growth efforts. Since our inception, we've pursued ambitious plans for substantial growth and delivering cutting-edge technology to support direct booking strategies”.

Profitroom's solution has been recognized by the independent American industry portal as the best in the world within its category and with the MCI's investment, Profitroom is poised for further expansive growth, bolstering our global platform. This commitment is underscored by our continuous focus on innovation and substantial investment in solution development. As we set our sights on Western Europe, Africa, and Latin America, we're equally excited about expanding into the Middle East and Asia, shaping the future of direct booking technology on a global scale.


About Profitroom:

We are Profitroom, and we have created a unique supreme direct booking engine for outstanding hotels with exceptional needs and high standards. 

Our innovative solution empowers our clients to elevate their online direct share, with some experiencing an increase of up to 96% in direct bookings. Unlike any other offering on the market, our comprehensive tool seamlessly integrates direct bookings on your website with other distribution channels, automated marketing, SEO and SEM campaigns, cross- and up-selling opportunities, and much more.

By choosing our system, you will increase your volume of guests, reach a new level of hotel profits, relieve your staff and improve the image and recognition of your brand. By managing everything from one place, your success will be closer than ever.


Justyna Michalczyk, CMO



Marlena Platkowska - Senior Marketing Executive