Profitroom has joined forces with OTA Insight to help UK hoteliers drive more direct bookings and maximise revenue as the industry prepares to reopen its doors from 4th July. The new partnership will see Profitroom team up with OTA Insight, a global cloud-based data intelligence platform that empowers hoteliers with a suite of comprehensive revenue and distribution management solutions. Common goal Our companies have a common mindset with products that work in synergy to drive revenue, and ultimately, that’s what hoteliers want and need to do: drive more direct revenue. To achieve that, you not only need a superior booking engine, but also superior data to know what your prices are going to be on that booking engine. Additionally, now more than ever, those technology solutions need to be cost effective, which both Profitroom and OTA Insight can deliver. As part of its innovative rate shopping solution, OTA Insight can display data from hotels that are using Profitroom as their booking engine. Hoteliers can then get OTA information from mainstream booking platforms, as well as bespoke brands which is increasingly important for hotels looking to drive direct bookings. Revenue management has typically meant managing offers and short lead times. We are entering an unprecedented time for flexing rates and demand cycles will change daily. That’s why our partnership with OTA Insight is so significant, as it will help hoteliers to maximise revenue by monitoring daily trends and give revenue managers the ability to hold rates high, only lowering when completely necessary. About Profitroom Offering a range of leading SaaS technology and hotel marketing services to hotels across Europe, Profitroom has over 10 years’ experience in creating products that support hoteliers in increasing their profits, delivering award-winning, innovative technologies in the process. As an expert in growing hotel revenue and simplifying complex processes, Profitroom takes pride in offering a range of easy to use solutions that help to drive more direct bookings via hotel websites. About OTA Insight Founded in 2012, OTA Insight delivers comprehensive and user-friendly revenue and distribution management solutions to over 50,000 hoteliers in 168 countries. Named Best Rate Shopping and Market Intelligence Solution in the 2020 HotelTechAwards, OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading solutions; Market Insight, Rate Insight, Parity Insight, and Revenue Insight. In the wake of COVID-19, here at Profitroom, we are offering a 3-month recovery package, allowing use of our services with no set-up fees, no monthly fees, and no commitment.Find out more here: https://www.profitroom.com/covid-recovery-package/.