Profitroom and HL Group Join Forces to elevate the Online Guest Booking Experience in the Middle East

Press releases
Announcing new reseller in Dubai (5)

Profitroom, a leader in the field of direct booking solutions for the hospitality industry, backed by 15 years of experience and a dedicated team of 250 hospitality technology experts, is delighted to announce its entry into the Middle East market through a strategic partnership with the esteemed HL Group, a leading regional provider of technology solutions. Profitroom specialises in supporting premium hotels and resorts with a wide range of solutions for boosting reservations, automating operations, increasing hotel revenue and elevating the guest booking experience throughout the Middle East region.

As the Middle East hospitality sector continues to experience rapid growth and evolving guest expectations, Profitroom and HL Group have recognised the need to combine their expertise to deliver comprehensive solutions tailored to the unique needs of this dynamic market.

HL Group brings a wealth of experience to the Middle East's hospitality landscape. Their strategic consultancy services will help businesses develop tailored strategies for growth, market penetration, and sustainable success in the region.

Profitroom and HL Group will leverage their local expertise and market knowledge to provide Middle East hospitality businesses with actionable insights and solutions that address region-specific challenges and opportunities.

Marcin Dragan, CEO of Profitroom, expressed his enthusiasm about the partnership, saying, "We are thrilled to join forces with the HL Group to bring advanced technology solutions and unparalleled consultancy services to the Middle East's hospitality industry. By combining our strengths, we aim to elevate the guest experience and drive growth for our clients."

Nadim Labban, General Manager of HL Group, added, "Our partnership with Profitroom signifies a commitment to supporting the hospitality businesses in the Middle East. Together, we will provide tailored strategies and technologies that enable our clients to excel in this competitive market."

Both Profitroom and HL Group are confident that this partnership will not only benefit their respective clients but also contribute to the overall growth and excellence of the Middle East's thriving hospitality industry.

For media inquiries or further information about this partnership, please contact: Nadim Labban - or Anna Harris -

About Profitroom:

Profitroom is a leading provider of innovative technology solutions for the hospitality industry. With a focus on direct booking strategy, revenue management tools, and guest experience platforms, Profitroom empowers hotels and resorts to streamline operations and enhance guest satisfaction.


About HL Group:

HL Group is a renowned technology solutions firm with a dedicated consulting division with extensive experience in the Middle East's hospitality landscape. Their strategic consultancy services division helps growing technology companies conduct and develop regional strategies for growth, market penetration, and sustainable success.