/ 5 min read
The Northern Lights Villages in Saariselkä and Levi, Finland offer guests a remarkable amount of carefully crafted seasonal experiences. These unique experiences allow their guests to switch off and fully immerse themselves in the pristine nature and beauty of Lapland, under the green glow of the magical Northern Lights.
In the winter guests can enjoy Aurora Hunting by snowmobile, heated sleigh, snowshoe, or go on a reindeer safari. While in the summer it’s all about 24 hour daylight in June to early July - that elusive midnight sun - with activities like hiking and canoeing.
Their accommodation includes glass-roof Aurora Cabins which offer a unique way for guests to experience the starry sky and Northern Lights. Each cabin features laser-heated glass roofs directly above the king-sized beds affording guests a panoramic view of the mesmerising arctic skies.
We spoke to General Manager André Henke Marques about how a premium property with such unique accommodation transformed their online booking tech stack.
“We’ve been working together with Profitroom for over a year and we’ve massively grown our direct business in each of our target segments and despite Covid.
We’ve really benefited from having a conversion-led website that is intuitive, mobile-friendly and with clear ‘calls to action’. The custom-designed website has really elevated the brand and showcases our experiences.
On top of that, since implementing Profitroom we’ve seen a 55% increase in (ARR) Average Room Rate and a 52% increase in (ABV) Average Booking Value compared to OTA bookings.”
“Profitroom has really enhanced the customer experience online and also provided three routes of entry into the booking engine, with subtle conversion tools to obtain data and increase conversions and upsells at each point of the online customer journey. The user-friendly navigation of well-curated content in all the right touch-points along the customer’s journey now makes it easier for them to actually imagine a stay.
The new custom built and designed website focuses on all of the types of experiences and offers guests can enjoy through the year as the seasons change, which now makes it appealing to both the domestic and international market.”
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