Sura Design Hotels and Suites Chooses Profitroom to enhance user experience

Sura Design Hotels and Suites Chooses Profitroom to enhance user experience

28 January 2021Samantha Williams

Sura Design Hotels and Suites onboards with Profitroom, going live with a new booking engine and CRM in just 10 days! Read on to find out more about their experience.

Sura Design Hotel Turkey
Frontpage of Sura Hotel

Located in the Sultanahmet district, Sura Design Hotel & Suites is a stunning property created with unique interior designs. Centrally located in the enchanting city of Istanbul the popular hotel is a just few minutes from destinations such as Sultanahmet Tram Stop, Les Arts Turcs, and Basilica Cistern and the iconic sights and landmarks including; the Blue Mosque, Hagia Sophia, and Topkapi Palace are within easy walking distance. With 60 uniquely designed rooms they are amongst the largest and most luxurious accommodations in Sultanahmet.

Sura Design Hotel and Suites is part of Sura Hotels, a collection of luxurious 5 star properties in Istanbul. Istanbul has been described by many as one of the most romantic, beautiful and majestic cities in the world. As a guest it is easy to imagine yourself as a character in a story from One Thousand and One Nights.

1001 Room Nights

Sura Hotels contacted Profitroom in December after researching the top-performing CRM and Booking Engine systems on the market. They required our help and guidance to improve their online guest booking experience and to also increase their direct bookings and sales conversions.

Their existing Booking Engine experience was clunky and did not offer a streamlined guest journey which ultimately led to a drop off in bookings along the way. They also wanted to invest in a CRM to proactively manage communications with their guests and prospective bookers. Due to the poor booking experience and lack of personalised guest communications the number of direct bookings dramatically reduced.

Profitroom Booking Engine - Sura Hotel
Profitroom Booking Engine – Sura Hotel

Turkish Delight

From the moment the contract was signed Sura Hotels knew they were in safe hands due to the friendliness and expertise of the team at Profitroom. They were guided through the onboarding process efficiently and we were able to build the booking engine and CRM and deliver the training for the team virtually in record time. 

With the ease of use of the new CRM they are making the most of their guest data and creating engaging marketing campaigns to encourage guest loyalty and repeat bookings. The guest messaging and offline quoting and sales platform has enabled them to gain visibility of revenue and sales activations in one place and use this information to inform decisions. The conversion-led booking engine has greatly enhanced the guest booking experience and fully showcases their unique accommodation which is optimised across all devices, Since go-live they’ve also seen an increase in bookings now being made directly through their website.

In today’s world, where user experience is so important, we can offer effective and targeted experiences thanks to the Profitroom Booking Engine tool’s user-friendly interface. This is important not only for the guests but also for our staff. Thanks to Profitroom’s simple and efficient admin panel, we can find the information we are looking for in the use of the CRM tool easily and use it effectively to help inform decisions.

The entire team is always ready to help and are always able to respond quickly. Profitroom products are installed by the Profitroom Team in a very short time. It’s great to have a team working with you, supporting you whenever you need them. Profitroom is a simple, fast and effective solution. 

Emrullah TANA, Director of Sales & Marketing – Sura
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