Does a hotel SPA need a separate website? Case study of Hotel Haffner

Does a hotel SPA need a separate website? Case study of Hotel Haffner

07 August 2015PROFITROOM SA

A spa facility can be a part of the hotel building. This doesn’t mean that the hotel website is enough for its e-sales. As illustrated by the case of the new website of Hotel Haffner’s spa facility in Sopot, Poland.

Some side business activities of a hotel can be of such a large scale or can be aimed at such a different customer that an attempt to sell them exclusively through the hotel website basically means wasting the opportunities.

The most common case is that of spa facilities in city hotels. The hotel website talks to a business customer and the spa area is presented as the accommodation’s added value.

It’s difficult to fill the spa facility of a city hotel with just the hotel guests. At the same time, a mental barrier prevents the city’s inhabitants from treating the spa area in a hotel like a day spa. 

Since they’re not looking for a place to sleep, why should they visit the hotel website? And even if they do – they won’t feel welcome to visit the facility presented as an exclusive bonus offer for hotel guests. And even if they do – they won’t be able to see a full presentation of the offer or a detailed price list of beauty treatments etc. 

That’s why the new website of Hotel Haffner’s day spa in Sopot launched in July, which is directed at the inhabitants of Tricity, includes a comprehensive presentation of the facility – the visitor can, for instance, check the schedule of recreational activities…

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…feel the atmosphere of the spa….

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…and – like in an online shop – buy vouchers for individual treatments, recreational activities or meals at the hotel restaurant.

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At the same time, on the hotel’s website, we could still present the spa’s offer aimed at hotel guests that is tailored to their needs and which doesn’t trouble them with all the information they don’t really need.