Hotels and resorts have so much more to offer to their guests than just rooms with beds in them. Nowadays guests are looking for a truly unique and memorable experience. The common ground for these two assumptions is the total revenue per available room (REVPAR). This hotel revenue management performance metric looks at the total value of the booking, inclusive of any add-ons and cross-sells like dinner, in-room amenities, parking or SPA treatments for example. Cross-selling involves selling ancillary products or services, such as a spa treatment or a local tour, on top of their room and it all adds to the bottom line of a hotel's profit.
The key advantage of hoteliers fueling their direct booking strategy against OTAs is the ability to offer ancillary revenue-generating components via the hotel’s website. Offering them a variety of customizable add-ons during the booking process presents a real value-add since they can individually tailor their stay to their unique wishes.
Profitroom customers have seen a significant increase in revenue since they tied in ancillary services into their direct booking strategy.
‘After just four weeks we saw the highest ever sales of our packages/ experiences and drastically reduced our level of B&Bs at the same time. Despite the short timeframe, our direct business has already risen by over twenty percent to over 60 percent.’
Adam Reeves - Chief Executive Officer The Robert Parker Hotel Collection
An advanced booking platform, such as our Profitroom Booking Engine 360, will enable hoteliers to achieve the greatest possible increase in sales per room.
‘We receive a lot of generic enquiries for our website from people that are looking for something a bit more unique. Profitroom’s 'personalised offers' functionality allows us to tailor and personalise the stay proposals that we send while reducing the amount of calls and emails and making the team more efficient.’
Richard Amlot, Reservations Manager at Port Lympne
Simplify your hotel operations and supercharge your direct bookings now.