Discover the Easiest Way to Encourage Millennials and Gen Z Travellers to Book Directly on Your Hotel's Website

Rate Parity Article

We all know booking the perfect trip can be time consuming, roughly 70% of booking time is spent on planning! After all it's not just about securing the best accommodation; it's about ensuring an exceptional experience.

While many consumers aim to save money wherever possible, the younger generations defy the cost of living crisis and continue to increase their holiday spending.

So, how can you entice travellers in their 20s and 30s to book their stay directly through your hotel's website? Well now it's easier than ever, thanks to Profitroom packages, the ultimate solution for you and your guests.

According to our data 40% of sales in resorts comes from special packages. Our package solution allows you to differentiate your offering from what's available on online travel agencies and provide your guests with more than just a place to sleep. Capture their imagination with unique packages, segmented into categories tailored to the diverse preferences of different groups of people, such as families and couples giving them every reason to stay.

unnamed (2)

From experience and data collected via our hotel partner we know that guests book at least one extra with each booking (excluding transport and parking space). So does your hotel boast a remarkable restaurant where guests can indulge in hours of delightful dining accompanied by perfectly paired beverages and a charming ambiance? Or perhaps you offer invigorating spa treatments to help them unwind and find pure bliss in the present moment? Maybe you provide rental equipment, enabling visitors to explore the surrounding area and create once-in-a-lifetime experiences? Whatever it is that makes your hotel unique, Profitroom packages allow you to highlight every detail of it and entice guests to book with you. 

According to research from GlobeTrender, both Millennials and Gen Z are willing to pay 17% more for an extended stay. Therefore, don't hesitate to propose longer and more comprehensive offers. These added incentives serve as the key to unlocking special and unforgettable experiences for the younger generation.

unnamed (1)

Moreover, don't overlook the power of social media in promoting your packages, as it plays a vital role in travel decisions. Each offer created in the Profitroom Booking Engine comes with a dedicated landing page and a unique URL code. This allows you to effortlessly share it across various channels. It's worth noting that 67% of travellers turn to Instagram for travel inspiration before and after booking a trip, as well as for future travel plans.

By incorporating Profitroom packages into your sales strategy, you can revolutionise your approach to attracting and engaging Millennials and Gen Z travellers. Give them a reason to book directly on your hotel's website and ensure they have an extraordinary and unforgettable experience.

In conclusion it is vital to inspire your potential guests and give them a possibility to book extra services which they can add to the Half Board package as 30% of online direct sales comes from Half Board offer. This can complete your online offer and show flexibility if someone is not interested in the package fixed plan. 

To find out more about how we can help you increase your direct bookings, book a demo with our expert team today.


Weronika Mothes - Business Development Representative