Sheraton Al Khalidiya
Delivering a Smoother Guest Journey and Stronger Direct Booking Results with Profitroom
Raising the Bar in Abu Dhabi: From Easy Setup to Real Results
Intuitive Booking Experience for Guests
Noticeable Uplift in Direct Reservations
Ongoing Support & Enablement

How have we helped Sheraton Al Khalidiya to Onboard
Introduction
Located in the heart of Abu Dhabi, Sheraton Al Khalidiya is a well-established hotel catering to both business and leisure travelers. With increasing pressure to improve direct booking performance and streamline operations, the hotel needed a reliable partner to enhance its online presence and support its internal team every step of the way.
That’s where Profitroom came in. Offering an all-in-one solution with the personal touch of a true hospitality partner.
Why Profitroom?
“I’ve considered the company as a potential hand of support to our e-commerce and they have been up to expectations”
Aseel Faiz, Reservations & Revenue Supervisor
Sheraton Al Khalidiya chose Profitroom for its strong reputation, powerful booking tools and responsive approach. The team was looking for more than just a provider. They were looking for a true partner who understood their goals and could deliver fast.
Onboarding Experience
“They have been very cooperative and the process was easy and fast”
Aseel Faiz, Reservations & Revenue Supervisor
The onboarding experience was described as smooth and efficient. With a clear roadmap and ongoing communication, the internal team felt confident at every stage. The transition was quick, effective and respectful of day-to-day operations.
Onboarding Partnership
“I’d like to thank the team who have been from day one and during the process and post setup very responsive and professional”
Aseel Faiz, Reservations & Revenue Supervisor
Even after go-live, the Sheraton Al Khalidiya team continues to benefit from responsive, reliable support. Profitroom has become more than just a vendor. They are now a trusted part of the hotel's ongoing success.
Be like Sheraton Al Khalidiya - Let's chat


Key Outcomes
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Booking Increase: Since going live with Profitroom’s solutions, Sheraton Al Khalidiya has seen a clear improvement in direct booking performance. The ease of use and intuitive journey for guests has contributed to stronger results through the direct channel.
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Customer Journey – Booking Experience: By implementing key tools like the Booking Engine and Loyalty Program, the hotel now offers guests a smoother, more personalised booking experience. The process feels more aligned with the Sheraton brand and supports better guest confidence online.
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Onboarding Process: Described by the team as easy, fast and cooperative, the onboarding was handled with professionalism and clarity. A structured setup and responsive communication helped ensure a stress-free transition to the new system.
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Training & Support: From the first day through post-launch, the Profitroom team remained highly responsive and supportive. This allowed hotel staff to quickly adapt, ask questions and feel fully equipped to use the platform effectively.
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Teamwork: The collaboration was marked by mutual trust and respect. Sheraton Al Khalidiya praised the Profitroom team for being professional, available and helpful throughout, creating a partnership that the hotel continues to value beyond implementation.
Profitroom Solutions Implemented
- Booking Engine 360
- Channel Manager
- Marketing Automation
- Loyalty Program



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