hilton-glasgow-grosvenor

Success stories / 3 min read

Glasgow Grosvenor: From big brand to independence whilst increasing online revenue

Introduction

Hailed as the Spirit of Glasgow this iconic Scottish hotel oozes historic glamour.

Set within a converted terrace of Venetian-style townhouses, overlooking Glasgow's famous Botanical Gardens, their contemporary rooms with sweeping views are sought after by both leisure and business guests alike. Offering their guests both calm and excitement, their location within Glasgow’s West End doesn’t disappoint. 

The Challenge

Under the management of 7 Hospitality, the Glasgow Grosvenor was in the midst of change. Going from being part of a leading global powerhouse hotel brand to becoming a stand-alone independent hotel. 

Concerned about the loss of revenue, brand visibility, and guest databases. They refused to let the changes hinder their guest journey and experiences. So were on the hunt for a solution that would help them maintain brand visibility, retain and strengthen their hotel database, and significantly help to grow their direct booking share. 

The Solution

Enter Profitroom in February 2022. 

 

Utilising our Booking Engine 360 platform and our Marketing Automation suite, Glasgow Grosvenor has been able to take charge with our solutions to create clear corporate rate plans and offer enticing wedding and leisure-based packages via their website. 

 

Our personalised offer tools have enabled them to focus on bed and restaurant bookings specifically but also saved the team time through the automation capabilities. 

 

Over the past year, Glasgow Grosvenor has fully utilised personalised offers, dispatching over 600 proposals with a success rate of over 50%. This has resulted in a 35% increase in room nights year-on-year through direct sales and a 37% increase in direct revenue.This has allowed the team to build a strong understanding of their enquiry levels and streamline their staffing requirements based on business demands.

“From the moment Profitroom joined us they have been a constant support. We were in the midst of a large-scale brand change and their team has always understood what we wanted to achieve and where we aspired to be. 

Their Customer Success team has worked with us, setting up packages, sharing ideas, and making time to train our team on the tools available - all to ensure our customer journey is tailored to their needs.” Glasgow Grosvenor Representative

The Results

In just ONE YEAR, Glasgow Grosvenor has utilised our Profitroom Booking Engine 360 and Marketing Automation, to yield these fantastic results:

124% increase in online booking engine revenue 

104% increase in room nights booked

10% increase in ADR

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