Amarina Hotels & Resorts 

Elevating the Guest Journey and Increasing Direct Bookings with a Brand-Aligned Digital Presence
 

Delivering Results with a Guest-Centric Digital Strategy

Premium Website Experience

Stronger Direct Booking Performance

Collaborative Implementation

Ongoing Support & Enablement

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How have we helped Amarina Hotels & Resorts to Onboard 

Introduction

Amarina Hotels is a collection of elegant properties along Egypt’s stunning Red Sea coast, known for their distinctive blend of modern hospitality and local character. Seeking to enhance their direct booking performance and deliver a premium digital guest journey, Amarina partnered with Profitroom to build a new website that reflects the brand’s identity while streamlining conversion.

Why Profitroom?

“We chose Profitroom because of their strong reputation in the hospitality industry for delivering high-performing, conversion-focused digital solutions. Their expertise in creating hotel websites that not only look premium but also drive direct bookings was exactly what we were looking for. What really set Profitroom apart was their understanding of hotel operations, their tailored approach to our brand, and the ability to integrate advanced booking and marketing tools into a single platform.”
- Abdallah Hassan, Director of Business Development

Onboarding Experience

“From day one, the onboarding process was smooth, structured, and highly professional. With a clear roadmap and proactive communication, we felt confident at every stage. The Profitroom team really took the time to understand our brand, our audience, and our goals, and they translated that into a final product that exceeded our expectations. It wasn’t just about launching a website; it was about building something that truly represents who we are. The collaboration felt natural and supportive, and it genuinely felt like they were part of our own team.”
- Abdallah Hassan, Director of Business Development

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Key Outcomes

  • Booking Increase: Following the launch of their new website, Amarina Hotels experienced a clear uplift in direct bookings. The combination of a conversion-focused design and a more intuitive user journey helped reduce friction in the booking process and drove stronger results across direct channels.

  • Customer Journey – Website: The revamped website successfully merged aesthetics with functionality. It reflects the elegance of the Amarina brand while delivering a responsive, mobile-optimized experience. Guests now navigate the site more easily, leading to improved engagement and a noticeable drop in booking-related queries.

  • Onboarding Process: Amarina Hotels described the onboarding process as smooth, structured, and efficient. Profitroom provided a clear roadmap and collaborated closely with their team from planning through to launch — ensuring timelines were met and expectations exceeded.

  • Training & Support: Profitroom’s training sessions were hands-on and tailored to the operational needs of the Amarina team. This helped staff quickly adopt the system, make full use of its features, and maintain confidence during the post-launch period.

  • Teamwork: The project was marked by strong collaboration and a shared commitment to success. Profitroom’s proactive communication, flexibility, and attention to detail helped establish a partnership that extended beyond implementation — with Amarina seeing the team as a natural extension of their operations.

How we've Impressed

“Working with Profitroom to build and launch our official website — amarinagroup.com — has been a truly positive and productive experience. From the initial planning phase to the final execution, the Profitroom team demonstrated a high level of professionalism, creativity, and technical knowledge. The result is a modern, user-friendly, and responsive website that truly represents the elegance of the Amarina Hotels brand. We’ve seen a clear improvement in direct bookings, stronger guest engagement, and a more seamless online journey. We highly appreciate the ongoing support and confidently recommend Profitroom to any hospitality group seeking a reliable digital partner.”
- Abdallah Hassan, Director of Business Development

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Grab Hold of Success!

Here's how our hotel partners have transformed their direct bookings strategies with Profitoom.