Paid Advertising Acquire More Guests, Directly

Thanks to Profitroom Paid Advertising for Hotels you will gain more direct reservations, minimising commission costs for OTAs. Take advantage of a comprehensive strategy tailored to your hotel to maximise your bookings and revenues.

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16 16

years of experience

10 10

countries our ads are displayed in

7 7

million clicks on ads per year

305 305

million ad views per year

20% 20%

average increase in direct bookings

Trust the Experts

Increase the visibility of your hotel and attract more guests thanks to e-marketing campaigns built especially for you. We use our unique data, e.g. from the Booking Engine, and many years of experience in the industry to reach the right recipients at the right time. Entrust your campaigns to experts who know how to boost your profits!

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Why attract guests directly?

Lower customer acquisition costs

Lower commissions for OTAs

Higher average booking value

Builds guest loyalty

Upselling opportunities

Opportunity to sell packages

Increased booking value

Access to guest data for future campaigns

Our Offer

⬢ Developing a marketing strategy based on the marketing funnel.

⬢ A dedicated specialist to cater for your needs.

⬢ Advertising campaigns on Google and social media platforms.

⬢ Effective advertising creatives.

⬢ Analytics setup and configuration.

⬢ Continuous campaign optimization to boost direct bookings.

⬢ Continuous access to automated reports.

⬢ Online meetings to summarize results and plan further actions.

Discover our Campaigns

Awareness campaigns

Aimed at building the hotel's recognition, reaching a wide group of potential guests and increasing the brand's reach.
Campaigns to generate interest

These campaigns aim to redirect users to the hotel's website to explore offers and check availability.
Campaigns for making a reservation

Focused on generating direct bookings online, by phone, or via contact form to increase conversions.

Awareness campaigns

Aimed at building the hotel's recognition, reaching a wide group of potential guests and increasing the brand's reach.

Campaigns to generate interest

These campaigns aim to redirect users to the hotel's website to explore offers and check availability.

Campaigns for making a reservation

Focused on generating direct bookings online, by phone, or via contact form to increase conversions.

Our Success

Vislow Resort

- premium resort in Wisla, Poland.

Challenge: Opening a new resort in a competitive neighbourhood, focusing on ecology and slow life, under an unknown brand.

Solution:

1. Understanding the unique values the resort offers to their guests.

2. Defining the target group of best-suited guests with the help of data and our long-term industry experience.

3. Developing a dedicated strategy for Meta and Google platforms, based on a marketing funnel.

4. Preparation of creatives (including short videos) and advertising copy.

5. Implementation of planned solutions to the client's account.

6. Regularly optimizing campaigns.

63% 63%

growth in direct bookings value in 2 years

6.7% 6.7%

CAC

20% 20%

higher direct ABV compared to OTA

5.8 5.8

direct booking share

63.5% 63.5%

direct revenue

Why advertise with Profitroom?

⬢ Experts in the hotel industry – Campaigns are tailored to the specificity of the hotel industry, which ensures the effectiveness of marketing activities.

⬢ A comprehensive approach – From strategy to campaign optimisation and reporting, Profitroom offers full support at every stage of the campaign.

⬢ Vast experience – Our team of specialists have many years of experience in running effective advertising campaigns for hotels.

⬢ Data-driven actions – Access to data from the global markets, as well as our analytical skills, allow us to effectively estimate the potential and guarantee results.

⬢ Focus on direct bookings – We understand the entire sales funnel and focus on acquiring guests directly.

⬢ Proprietary IT solutions – They guarantee full technical support and competencies to optimise all points of contact between the guest and the hotel brand.

AI-Driven Efficiency

At Profitroom, we’re not just keeping pace with the hospitality industry — we’re charting its future course.

The Profitroom platform is powered by AI to automate daily tasks, save time, and reduce costs. From our Booking Engine 360 to Marketing Automation and beyond, we leverage AI to simplify hotel operations, enhance guest experiences, and maximise revenue—so you can focus on what truly matters.

The Perfect Match

Our Products & Services

The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests.

To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions.

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