How We’re Helping Hotels Recover From the Effects of COVID-19: A Partnership with Shoreline Hospitality

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There’s no doubt that the hospitality industry has been one of the hardest hit during the COVID-19 pandemic, with hotel and leisure resorts all over the world being forced to close. 

Maximising operational output within the hotel industry is, at this time, particularly important - and at Profitroom, we want to help hotel businesses around the world achieve this.

So, we’re delighted to be partnering up with Shoreline Hospitality, a global consultancy specialising in consolidating leisure hotels and resorts’ strategy and operations. This partnership allows us to combine our expertise to deliver top advice and guidance to those who need it most during the COVID-19 pandemic. It also allows us, a technology and hotel marketing company , to expand our network, knowledge and expertise in delivering results that keep businesses open and sustainable.

Shoreline Hospitality

With more than 40 years’ combined experience in refining the operations of some of the world’s most prestigious hotels and resorts, Shoreline Hospitality founders Andreas Acker and David Nuenemann offer various modules to independent, small and medium-sized hoteliers that range from assessing monthly operating results up to a complete company audit. They have worked with a variety of brands, including Fairmont - Raffles Hotels & Resorts, The Peninsula Hotels, Kempinski Hotels, Mandarin Oriental Hotel Group, and Urban Resort Concepts.

Sharing his views on our partnership, Andreas said: “The fact that there are hardly any upfront fees for the use of the booking engine is a very interesting aspect for hoteliers, as commission on bookings can easily be added to the cost of any reservation this way. In addition, the booking engine offers almost as much information as any website which is extremely helpful, allowing customers to get all the information without having to leave the booking engine. The booking process itself is super easy too. You only have to complete two steps and, therefore, it’s two to three steps shorter than other solutions offered by competitors.”

Boosting Direct Bookings and Property Assessments

During times of uncertainty, any hotelier would benefit greatly from converting more direct bookings and an independent assessment of their respective property. Now is the time to question everything; are concepts still feasible? Is the business maximising its potential in regard to revenue and profitability? What other cost-saving potential is out there without jeopardising quality? 

If you’re worried about the recovery of your hospitality business following the COVID-19 pandemic, don’t hesitate to contact a member of our team for professional advice.