Today everyone from all over the world is travelling, which is great and an amazing opportunity for the hospitality industry. The potential problem? They’re looking for hotels that speak their language. Literally. 

Recent research shows that over 70% of guests prefer browsing and booking in their native language. And even more importantly, multilingual websites see up to 20–30% higher conversion rates from international users.

This means that not having a multilingual website is going to block you from reaching so many potential clients. And if you’ve ever thought, “Translating everything sounds like a lot of work…”  you’re totally right. But here’s the good news: it doesn’t have to be anymore.

5 reasons why you need a multilingual website

1. More Languages = More Guests

If your site only speaks English (or just your local language), you’re missing out on a massive chunk of international traffic. Guests are searching in their native tongue which means if your site doesn’t show up, someone else’s definitely will. Translated websites = more eyes on your property.

2. Hello Trust and Goodbye Confusion

People book what they understand. When your site speaks their language, guests feel confident, relaxed, and much more likely to hit “Book Now.” It’s like the digital version of a warm welcome at reception.

3. More Direct Bookings

No one likes guessing what a button says. Offering a booking flow that’s fully localised (offers, descriptions, checkout, you know, the whole thing) means fewer drop-offs and more direct bookings.

4. No Awkward Translation Gaps

Ever landed on a website that’s half English, half… something else? That inconsistency can lead to confusion, distrust, and lost bookings. Clean, consistent translations across your website and booking engine are vital. 

5. You Look Better

Translated content isn’t just practical, it’s professional. It shows guests you’re ready for international business and that you care about their experience.

Introducing: Profitroom’s Web AI Translator 

We totally get it. Translating a whole website the traditional way can take weeks, cost a fortune, and involve a lot of Google Translate copy/pasting chaos. So we decided to create a better way.

Say hello to Profitroom AI Translator, built right into our WebAssistant tool.

It’s fast, smart, and made to speak hospitality fluently. Here’s what it can do:

Instant Multilingual Access

Why wait weeks for translations when you can launch them in a day? With our AI Translator, you can roll out multiple language versions instantly without agencies, spreadsheets, and stress.

Professional, AI-Powered Quality

Our AI doesn’t just translate, it understands your original message. It’s trained for the hospitality industry, so your messaging feels natural, contextually accurate, and on-brand.

Budget-Friendly and Scalable

Forget high translation costs. With automation, you can add new languages without the middle man. Now you can grow your international reach effortlessly.

Perfectly Synced with Your Booking Engine

No more Frankenstein-mixed language versions. Your website and booking engine stay in sync, offering a smooth, unified experience no matter the language.

So, what gets translated?

Pretty much everything that matters. Your whole website structure and style: basically a 1:1 copy of your source language. 

In short: it’s your whole digital presence, made multilingual.

Get rid of your monolingual site

Here’s the reality: having a monolingual site in a global market is like trying to welcome international guests with a “no entry” sign. Without translated content, hotels risk:

• Delayed website launches
• Higher translation costs
• Inconsistent guest experiences
• Lost conversions from non-local users

Meanwhile, hotels using AI-powered translations? They’re saving time, reaching more guests, and booking smarter.

The Profitroom AI Translator isn’t just a cool feature, it’s a strategy. It helps you break language barriers, reduce manual work, and welcome global travelers.

Because when your website actually speaks your guests’ language, they’re far more likely to book. 

Want instant translation on your own website? Book a demo