Kalev Spa Hotel and Waterpark
From visibility to profitability
Boosting direct bookings and upselling with Profitroom
Increased direct reservations, reducing reliance on OTAs
More opportunities to upsell extras and add-on services
Greater online visibility through Google Hotel Ads integration

How Profitroom helps drive Kalev Spa Forward
Introduction
Located in the heart of Tallinn’s Old Town, Kalev Spa Hotel and Waterpark is one of Estonia’s leading leisure and wellness destinations. Combining modern accommodation with a full-service spa, fitness centre, and one of the country’s largest indoor waterparks, the hotel offers the perfect mix of relaxation and family-friendly fun. With its central location, premium facilities, and wide range of services, Kalev Spa attracts both local guests and international travellers looking for comfort, wellness, and memorable experiences.
Why Profitroom?
For Kalev Spa Hotel and Waterpark, the decision to partner with Profitroom was all about growth. The team wanted a solution that would help them increase direct sales, while also giving them more opportunities to sell additional services to guests. Crucially, the integration with Google Hotel Ads was a game-changer, boosting their online visibility and helping to capture more direct bookings.
“Profitroom gives us the tools to bring more guests straight to our website, instead of relying so heavily on online travel agents. Plus, the ability to upsell extras adds real value to every booking,” says Jekaterina Traigel, Sales Manager.
Onboarding Experience
Jekaterina was directly responsible for overseeing the onboarding process, and she describes the experience as both smooth and supportive.
“The whole process was very well structured and easy to follow. It did require some time, but everything was laid out logically and made sense. I also have to thank Weronika Mothes for her amazing support. Every question I asked was answered quickly and helpfully, which made a huge difference.”
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The Results
By choosing Profitroom, Kalev Spa Hotel and Waterpark have seen:
- Growth in direct bookings – reducing reliance on OTAs and improving profitability.
- Stronger online visibility – thanks to the direct integration with Google Hotel Ads.
- Increased upselling opportunities – with guests encouraged to book extras and add-ons.
- A user-friendly system – intuitive and logical, making daily management simple.
- Excellent support – with quick, helpful responses that built confidence in the platform.
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Conclusion
For Kalev Spa Hotel and Waterpark, Profitroom has delivered exactly what they were looking for: more direct bookings, greater visibility, and smarter ways to drive revenue. Add to that a seamless onboarding journey and outstanding customer support, and it’s clear why Jekaterina and her team are excited about the partnership.




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