Sri Lanka: Asia's Hidden Gem Shining Bright!

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The global tourism industry is making a remarkable comeback post-pandemic, and Sri Lanka is at the forefront of this resurgence. The Times of India has recently crowned Sri Lanka as the second most popular travel destination in Asia for 2024, right after Bali, Indonesia. This accolade is a testament to Sri Lanka's unique cultural experiences, natural beauty, and diverse attractions, making it a top choice for travelers seeking memorable journeys in Asia.

Rebuilding with Resilience

Sri Lanka’s tourism renaissance has been nothing short of extraordinary. According to The Times of India, in just the first five months of 2024, the island welcomed 864,082 tourists, surpassing half of the total arrivals from the previous year. This surge is not just a stroke of luck, but the result of strategic efforts and a commitment to excellence in tourism.

Ranjith Siyambalapitiya, Minister of Finance of Sri Lanka, highlighted this success by stating, “Bank figures show that receipts from tourism had fetched USD 342 million, which is a 122 per cent growth in January 2024 year on year.”

Industry Remarks from Profitroom

Marisa Nolan, Business Development Manager for Asia at Profitroom, highlights the importance of strategic partnerships in driving this success: “In such a short period of time, Profitroom has achieved incredible growth in Sri Lanka. We are excited to be part of the future of this vibrant hospitality industry, leveraging strategic partnerships to drive continued success and innovation.”

Embark on Your Sri Lankan Adventure

Sri Lanka invites you to explore its wonders, from the serene beaches to the vibrant wildlife, and from the bustling cities to the tranquil tea plantations. Whether you're looking for relaxation, adventure, or a bit of both, Sri Lanka promises an unforgettable journey that will leave you craving for more.



Mary Westre - Marketing Manager Growth Markets