Profitroom and IDeaS team up to bring industry-leading revenue optimisation to UK hotel and pub groups

New integration delivers AI-driven pricing, inventory optimisation, and real-time demand forecasting

Award-winning hotel booking platform Profitroom has announced a new integration with market-leading revenue management software provider, IDeaS.

The partnership will mean that hotel and pub groups of all sizes and operating models under Profitroom can access the same advanced forecasting, pricing, and inventory tools trusted by major brands.

Hoteliers with Profitroom will also be able to tap into IDeaS’ AI-powered demand forecasting and revenue optimisation engine to automate rate and inventory management decision recommendations.

Built to meet the needs of hospitality commercial teams, IDeaS’ software simplifies the complexities of dynamic revenue optimisation. 

Paired with Profitroom, the integration gives hoteliers the foundation for driving effective dynamic revenue strategies to boost profitability and improve operational efficiency through automation. 

Michael McCartan, area vice president, EMEA, at IDeaS said: “We know there’s a perception that sophisticated revenue management tech is only for the big players – and that’s demonstrably false. This integration is part of our ongoing commitment to democratise revenue management and bring best-in-class tech to hotels of all sizes, helping independent hoteliers to level the playing field in a highly-competitive hospitality market. 

“Our partnership with Profitroom means we can reach even more hoteliers with purpose-built tools, tailored to their business and guest profile.”

Patryk Luszcz, Profitroom UK regional director, said: “This integration with IDeaS is a big step forward for hotels, resorts and pub groups. Smaller properties have often missed out on the kind of advanced revenue tools global brands rely on. However, at Profitroom, our goal is to level the playing field, giving hoteliers the right tools and expertise to run smarter, more efficient businesses that genuinely grow their profits.

“As a platform created by ex-hoteliers, we understand the complexities of revenue management and the strain it can put on already time-poor staff. With the added weight of National Insurance hikes and employment law changes, hoteliers are having to do even more with less and we’re here to help them do it smarter.

"This integration is part of our mission to bring industry-leading tech to the entire hospitality market. Together with IDeaS, we’re making it easier for hotels to succeed commercially while freeing up their time to focus on what they do best, delivering great guest experiences."

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