South African Tourism | Attending the Indaba Event

South African Tourism | Attending the Indaba

We exhibited at Africa’s Travel Indaba, one of the largest South African tourism events this year!

The event was finally able to take place having been postponed for two years, and we were delighted to attend.

Samantha Williams, Laurence Wall and Angelene Bungay from our team were on the ground at the event, and raved about the opportunity to network and liaise with so many hospitality industry professionals and experts.

Keep reading to discover more about why we attended the Indaba event:

South African Tourism: Attending Africa’s Travel Indaba

The Travel Indaba is one of Africa’s largest tourism events, and in the top three travel events to visit globally. It took place at the Inkosi Albert Luthuli Convention Centre & Durban Exhibition Centre, showcasing the continent’s finest tourism products and experiences. 

At Profitroom, our solutions help to drive bookings and boost revenue for the hospitality industry. With the best in African hospitality attending, we were able to showcase our technology and show them exactly how we can be a valuable asset to their business.

South African Tourism | Attending the Indaba

Our team partnered with ATTA (African Travel & Tourism Association) for the event, adding our solutions to their already vast collection of key African businesses.

South African Tourism: Rebuilding the Industry

South Africa is rebuilding its travel industry following a tumultuous couple of years due to COVID-19, civil unrest and recent flooding - so this event was a vital component in its plans for future success. 

As the industry picks back up, we’re confident that our unrivalled technology and expertise can help South African hoteliers operate an effective and streamlined online presence to enhance their customer experience and increase their occupancy. 

Our team showcased our products and services, offering essential support for the South African tourism industry as they work towards their first post-pandemic peak season.

South African Tourism | Profitroom at the Indaba

Would you like to find out more? Get in touch to book a demo of our products, or read our previous blog to discover how to reach new audiences online.

JY Avatar


Jane Young, Marketing Manager