Booking engine expert, Profitroom, is celebrating multiple wins following its work to optimise booking performance across a host of premium hospitality websites.
A total of FOUR wins, across the Davey and W3 Awards, were celebrated by the market-leading booking platform, as it demonstrated the creation of intuitive websites that use its specialist guest-centric booking platform to increase revenue.
The prestigious Davey Awards, judged by the Academy of Interactive and Visual Arts, highlight the successes of small businesses, recognising creativity and big ideas, rather than big budgets.
Profitroom was awarded Gold in the Hotel and Lodging Websites category, for its outstanding work creating the Port Lympne Hotel & Reserve site. The judges were impressed with how Profitroom streamlined and optimised the booking strategy, improving the customer journey for the destination in a way that was suited to a premium property with a unique offering.
Jess Riggs, Revenue and Sales Manager at Port Lympne Hotel & Reserve, commented: “The website developed by the Profitroom team has been invaluable in showcasing the rich variety of accommodation options available at Port Lympne.
“Not only has it hugely improved how we present our short breaks online but also addressed user issues with the calendar search function, which has elevated our user experience and resulted in happier customers and more bookings.”
Profitroom also triumphed at the w3 Awards, which highlight digital excellence by honouring imaginative and boundary-blazing work, winning a total of three awards.
Recognised for its work creating The Cornwall Hotel & Spa website, Profitroom was awarded Silver across multiple categories; Hotel and Lodging Website, Best User Experience, and Best Structure and Navigation within Website Features.
The easy-to-navigate Cornwall Hotel website was designed and built to offer a unique booking journey for guests, equipped with smart features that increase conversions and booking value for the destination.
Lauren Roberts, General Manager, at The Cornwall, said: “With a backdrop as beautiful as Cornwall, it is imperative our guest experience reflects its beautiful surroundings. For many, this begins online and Profitroom’s website developments ensure that guests can seamlessly view our premium facilities and diverse accommodations to their full potential.
“This transformation to guest experience, navigation, and personalisation has enabled us to create more unique packages in as few clicks as possible, boosting guest loyalty and online reviews significantly.”
Patryk Luszcz, UK Director at Profitroom, said: “We are delighted to have been recognised for the industry-leading work that we do across website build and design. The awards are testament to the hard work and dedication of the talented team, who go above and beyond to deliver for our clients.
“With high guest expectations and a tough climate for hoteliers, it’s crucial for destination websites to work hard, from fast load speeds, through to seamless booking experiences. As experts in hospitality, we truly understand the guest booking journey, which means we can deliver websites that strengthen guest loyalty and retention with experience personalisation. We are committed to increasing conversion, boosting direct bookings, and maximising profits for our clients.”