How to get out the most of Profitroom's Channel Manager: Tips from our partners for 2022

The Profitroom Channel Manager is a solution with which you can easily manage your availability in many sales channels simultaneously. Together with our partners, we have prepared tips on how you can use our solution even better.

We encourage you to read about solutions offered by OTA portals such as Booking.com, Expedia or HRS. Thanks to them, you will be able to use Profitroom Channel Manager even more effectively.

Help attract frequent travellers with Expedia Group members-only promotions

Expedia Group member travellers tend to spend more, stay longer and book more often than non-members. You can target these high value guests by using members-only promotions. Members-only promotions offer exclusive deals to over 100 million members across all Expedia Group sites. 

Recent Expedia Group research tells us that discounts remain a compelling motivator for travellers looking to book, and they play an important role in fueling the return to travel.

• 65% of travellers said they use a pricing filter when searching on a travel booking website.*
• A room discount would make 50% of travellers more likely to book an extra night.*
• 30% of travellers considering their first trip after the global pandemic will consider promotions and discounts when choosing their lodging options.*

While travellers are searching for discounts, it is more important than ever to design a promotional strategy that delivers a strong return on your investment. Using a members-only promotion is a great strategy to target your promotional offer to the best possible audience and improve your visibility in search.

Target high-value guests

Expedia Group members, on average, book twice as many nights and spend twice as much as non-members. They are also more frequent travellers. Over 60% of travellers in Expedia Group loyalty programmes stated that they expect to travel several times a year.  

Stand out in search results

Each members-only promotion receives an exclusive badge that helps you stand out in traveller searches. The members-only badge adds additional visibility to your listing among your competitors in traveller searches. 

Ready to get started?

There are three options to integrate members-only promotions into your promotional strategy. 

Once you are logged into your account on Expedia Partner Central, you can:

1.) Create a new members-only promotion

1. Navigate to the marketing section of Partner Central and select promotions
2. Select Create a Promotion
3. Select Members Only
4. Choose the audience, the minimum length of stay, and booking window restrictions
5. Select Create – that's it! Your promotion is now live.

Tip: You can also limit your audience to members searching from specific countries or using mobile devices.

2.) Add a Members Only Deal on top of an existing promotion

1. Navigate to the marketing section of Partner Central, select Promotions
2. From the promotions table, choose the one you wish to offer additional discount for members 
3. To the right of the promotion click Actions / Edit
4. On the Offer section, apply a minimum of 10% as an additional discount for members only
5. Save and preview

3.) Apply members-only discounts to all existing promotions

1. Navigate to the Marketing section of Partner Central, select Promotions
2. Navigate to the box with Add a discount for members only
3. Toggle the option to stack an extra discount for members
4. Apply it

4.) Don’t forget to make sure that all your room types and rate plans on Expedia Group are correctly mapped on Profitroom Channel Manager

Secure bookings and revenue in advance

Lock in bookings early on by offering an Early Booker Rate.

The Early Booker Rate helps you boost occupancy early in the season by attracting guests who book their trips well in advance.

Booking.com strongly recommends that you set up this promotion for at least 15 days in advance of check-in. 

If you’d like to learn more about how pricing can help you respond to changing traveller needs, read this article.

Add an Early Bird Booker Deal

Maximise bookings by adding a Flexible - 1 Day policy

Capture current demand with a Flexible – 1 Day rate

Given the current uncertainty around travel, people are looking for more flexibility than ever before. Where appropriate, Booking.com promotes flexible rates to help make it easy for potential customers to find what they’re looking for.

To ensure your property benefits, we recommend adding a new rate plan with the most flexible cancellation policy possible – the Flexible – 1 Day policy, which offers free cancellation up to one day before check-in.

Set up new policies and help position your property better to attract bookings right now.

If you’d like to learn more about how pricing can help you respond to changing traveller needs, read this article.

Add a Flexible - 1 Day

Save time uploading 2022 rates in only a few clicks

Did you know that this year you can upload 2022 rates for the HRS system without using HRS extranet? That is enough that simply you open synchronise 2022 rates in Profitroom Channel Manager. 

Everything will be automated and you will increase your chances for Q1/2022 corporate reservations for your hotel!

Update your rates now

If you’d like to find out more about our services, don’t hesitate to browse our website or contact our support team.

Your Profitroom Team