Reflections from the Nordics Anniversary Event: Travel Futures & Smarter Hospitality in Focus

Here’s a look back at what unfolded during Profitroom’s Nordics anniversary event, a moment where industry leaders, hoteliers, and innovators converged to explore where Nordic travel is heading.

Hanna Lak kicked us off by digging into The Future of Nordic Travel, unpacking the latest in travel trends, evolving market dynamics, and shifting traveller behaviours that are already reshaping the hospitality landscape. Her insights painted a picture of a region in flux yet full of opportunity, from changing booking windows to rising expectations for personalised experiences.

Then we moved into Smarter Solutions in Action: Corporate Connect & Hospitality Intelligence, where the conversation shifted to more tactical territory. Our speakers showed how corporate booking ecosystems can be optimised and how AI agents are transforming property-guest interaction. We saw real examples of how data and automation are enabling smarter, more responsive operations, from streamlining corporate rates to powering 24/7 guest engagement.

If you missed any of it, this is your chance to catch up, revisit the ideas, the debates, and the bold steps toward what’s next in Nordic hospitality.