Six Years, Zero Dips: The Secret Behind Genting Hotel's Unbroken Growth Streak

This case study highlights how Genting Hotel has successfully leveraged Profitroom’s solutions since 2019 to drive consistent growth and enhance their guest experience. By utilising Profitroom’s Booking Engine, resort-focused package opportunities, and advanced tools like Cart Abandonment and Google Free Links, Genting has achieved a consistent 10% year-on-year revenue increase, with additional revenue from recovered bookings. The hotel's commitment to innovation and collaboration with Profitroom has allowed them to maintain a competitive edge in the hospitality industry while delivering outstanding results.

Introduction

Since 2019, Genting Hotel has been a valued partner of Profitroom, using our advanced solutions to drive their success. Through a strong partnership built on collaboration and adaptability, Genting Hotel has consistently seen impressive year-on-year revenue growth, remaining at the forefront of hospitality innovation.

More Than a Hotel: The Genting Difference

Genting Hotel is a premier resort destination in the heart of Birmingham, offering a one-stop shop for guests looking to combine luxury accommodation, exceptional dining, and world-class entertainment. With a casino, multiple restaurants, and a state-of-the-art hotel, the resort provides a comprehensive experience where guests don't need to leave the premises. The hotel is committed to delivering outstanding service while continually innovating to meet the changing needs of modern travelers.

The Search for Something Better

As a leading hotel and resort, Genting Hotel recognised the importance of staying ahead of the competition and ensuring that their guests had a seamless, modern booking experience. They sought a partner who could provide an intuitive booking engine, advanced solutions for revenue management, and dedicated support that understood their unique needs.

Genting needed a platform that could support their broad range of offerings, from accommodation to entertainment and dining experiences, with a strong focus on delivering value through integrations, packages and upselling opportunities.

Six Years of Smart Moves

Booking Engine 360  | Custom Packages with a Resort Focus  | Extras  | Adaptable Reciprocal Partnership | Customer Success

Profitroom has been instrumental in helping Genting Hotel Birmingham enhance their online presence and maximise revenue opportunities. By implementing our Booking Engine, Genting has been able to offer guests an optimised booking experience.

Working particularly well for Genting is the Packages option, with a resort focus, which has allowed them to create enticing offers for guests looking to enjoy the full resort experience, including accommodation, dining, and entertainment.

They’ve made the most of our Extras, particularly through their Stay, Park, and Fly packages. These packages have helped capture additional revenue while providing guests with convenience and flexibility. The ability to add and customise extras to the booking flow has made the hotel’s offerings even more appealing, increasing guest satisfaction and boosting bookings.

Genting Hotel has also benefited from our adaptable approach. We continuously work together to integrate new solutions and adapt to the hotel's evolving needs. This collaborative approach ensures that they always have the latest features, integrations, and suggestions to stay ahead in a competitive market. Likewise, Genting’s feedback and advice have played a crucial role in shaping some of our product developments, making this partnership truly reciprocal.

The Customer Success Team at Profitroom has been a key part of this success. Always available, even over WhatsApp, our team has been proactive and responsive, ensuring Genting receives the support they need whenever required. This hands-on approach has fostered a strong relationship built on trust and mutual respect, contributing to Genting’s ongoing success.

The Results

⬢ 10% YOY Revenue Increase: Consistent growth since 2019.

⬢ 3.27% of Bookings from Google Free Links: Achieved through Profitroom’s Google integration, driving direct bookings at no extra cost since 2023

⬢ £414,000 Revenue from Cart Abandonment Tool: Generated 2.84% of bookings from abandoned carts, helping recover lost opportunities and increase revenue.

Profitroom Solutions Used:

⬢ Booking Engine 360
⬢ Packages
⬢ Extras
⬢ Personalised offers & upselling tools
⬢ Customer Success Team

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