Swipe Right on Direct Bookings - Masterclass

15 July 2025 | ITC Ratnadipa, a Luxury Collection Hotel, Colombo

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For Hoteliers Ready to Fall in Love with Smarter Marketing

You’ve already made the smart move - now let’s go even further.

It’s time to cut ties with high commission costs and inconsistent guest journeys.
As a valued Profitroom client, this exclusive masterclass is designed to deepen your direct selling strategy and sharpen your results.

Join our experts for an afternoon of practical insights, interactive training, and proven tactics to help you unlock even more from your direct booking tools.

From crafting compelling offers to optimising your database and guest communication, we’ll show you how to turn your marketing efforts into lasting ROI. Expect hands-on sessions, live Q&As, and a few fun surprises along the way.

Let’s build on your success - and keep those direct bookings flowing.

Agenda

For Profitroom Clients Ready to Take Their Direct Booking Game to the Next Level

14h00

Welcome

14h15 - 15h00

Online Dating for Hoteliers

Let’s break the ice — and the barriers to better guest relationships. This fun, fast-paced intro session explores the modern guest journey, where first impressions (and clicks) count.

15h00 - 15h15

Q&A + Kahoot Quiz

Put your knowledge to the test in a quick, interactive quiz – prizes up for grabs!

15h15 - 15h30

Tea & Coffee Break

15h30 - 16h15

Feed Your Funnel

Time to supercharge your direct booking strategy.

Turn marketing expenses into digital investments
Craft irresistible packages for local & international guests
Unlock the power of value-based offers, geo-targeting & hidden promo codes
Spot the difference: Winning websites vs conversion killers

16h15 - 16h30

Q&A + Quick Wins

16h30 - 16h45

Tea & Coffee Break

16h45-17h30

Database Deep Dive: Your Secret Weapon

It all starts with your database.

Set it up the right way
Segment smarter
Launch high-impact email campaigns that drive real revenue

17h30 - 18h00

Roadmap

Let's see what is to come from Profitroom

18h00

Raise a Glass to Direct Booking Success – Networking at Ahasa Bar, 29th Floor

Join us for a relaxed networking session with fellow hoteliers and the Profitroom team. Great views, great chats, and a perfect way to wrap the day!

Meet Our Team

Aneli Gerber

Customer Success International - Regional Success Manager

Aneli Gerber is a seasoned professional in SaaS, hospitality, and destination marketing, with a focus on customer success, marketing, and project leadership. She blends analytical thinking with creative execution to drive brand loyalty, direct revenue, and client engagement. With expertise in CRM optimisation, digital transformation, and hotel operations, she delivers practical, impactful insights across the travel and tourism industry.

Marisa Nolan

Senior Business Development Manager, APAC

With over two decades at the forefront of cutting-edge technology, Marisa has consistently aligned with industry-leading innovations. Her passion for travel and hospitality, paired with her expertise in transformational technology, drives her mission at Profitroom - to help businesses elevate their potential.

Marta Gierszewska

UX Manager

With over nine years of experience in design and research, she brings a deep understanding of human behavior to the creation of intuitive, high-performing digital solutions for the hospitality industry. Her background in cognitive science, combined with her studies in Design for Responsible AI, shapes a thoughtful, human-centered approach to every project.At Profitroom, she leads UX strategy and innovation, ensuring that products not only meet the evolving needs of hoteliers and guests, but also deliver seamless, impactful user experiences. Passionate about responsible innovation, she continues to explore the intersection of UX and AI—and how they can meaningfully coexist to shape the future of travel and technology.

ITC Ratnadipa, a Luxury Collection Hotel, Colombo

Nestled between the Indian Ocean and Beira Lake, ITC Ratnadipa, a Luxury Collection Hotel, offers a five-star experience that blends world-class elegance with local charm. Featuring 352 rooms and suites with private balconies and breathtaking water views, this LEED Platinum-certified hotel is the perfect setting for inspiration and connection.

Guests can savour award-winning cuisine at Avartana, one of Asia’s Top 50 Restaurants, and take in sweeping panoramas from the Sky Bridge, home to twin pools and the city’s best sunset spot, Ahasa Bar. With 15,000 sq. ft. of pillarless event space and standout luxury touches — including a helipad — ITC Ratnadipa sets the stage for extraordinary experiences.