CRM & Marketing Automation for hotels

Attract and retain your hotel guests effectively and effortlessly with our fully integrated
Marketing Automation platform.

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Communicate with guests effortlessly with hotel email marketing campaign

Automate communication with hotel guests

Save time and effort, while enhancing your guests' experiences — set up automated e-mail campaigns, confirmation emails, and personalised messages.
Send triggered messages

Enable triggered messages to automatically respond to customer behaviour or actions, delivering personalised, engaging content that boosts conversions and enhances your marketing strategy. Measuring the effectiveness of these messages can be done by tracking metrics such as open rates and click-through rate, which indicate stronger engagement and help optimise future campaigns.
Let AI do the work

Harness the power of artificial intelligence to create compelling and personalised emails in minutes, not hours, making your hotel email marketing efficient and effective.
Utilise recurring campaigns

Create a personalised library of email campaigns tailored to specific seasons, holidays, or local events. Save time and resources, ensuring your email marketing for hotels is always timely and impactful.

Automate communication with hotel guests

Save time and effort, while enhancing your guests' experiences — set up automated e-mail campaigns, confirmation emails, and personalised messages.

Send triggered messages

Enable triggered messages to automatically respond to customer behaviour or actions, delivering personalised, engaging content that boosts conversions and enhances your marketing strategy. Measuring the effectiveness of these messages can be done by tracking metrics such as open rates and click-through rate, which indicate stronger engagement and help optimise future campaigns.

Let AI do the work

Harness the power of artificial intelligence to create compelling and personalised emails in minutes, not hours, making your hotel email marketing efficient and effective.

Utilise recurring campaigns

Create a personalised library of email campaigns tailored to specific seasons, holidays, or local events. Save time and resources, ensuring your email marketing for hotels is always timely and impactful.

Hotel email marketing campaigns are essential for engaging guests and driving bookings. By tailoring an email campaign to individual guests, hotels can use targeted promotions that align with their interests. Personalising emails and segmenting lists based on various demographic factors can significantly enhance engagement and conversion rates. Establishing goals and conducting tests within email campaigns are also crucial for improving overall performance and achieving higher revenue.

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Turn Guest Data Into Direct Revenue

Free E-book: CRM & Marketing Automation: Your New Growth Engine

Managing guest relationships shouldn’t be time-consuming. Discover how hotels are using Profitroom CRM & Marketing Automation to personalise communication, save time, and drive more direct bookings in just a few clicks.

In this comprehensive e-book, you’ll uncover:

⬢ What makes our tool unique.
⬢ Smart automations that reduce manual work.
⬢ How we automatically segment your database to send the right message at the right time.

Save time and send more meaningful and converting communication.

Download free e-book

Never miss a chance to stay in touch with your guests

Utilise every possibility to contact your guests and convince them to make a reservation, upsell additional services or convince them to book again. Increase your direct bookings and revenue — automatically.

Use discount codes

Set up discount codes in automated messages after a stay or after cancellation and convince guests to book again.

Upsell before arrival

Utilise the booking window and send automated upselling emails to boost your revenue and improve guest satisfaction.

Engage with newsletters

Send regular newsletters to remind your guests about your hotel and persuade guests to book a stay.

Build loyalty

Remind guests of your hotel, present your assets and interesting offers, and get more regular guests.

AI-Driven Efficiency

At Profitroom, we’re not just keeping pace with the hospitality industry — we’re charting its future course.

The Profitroom platform is powered by AI to automate daily tasks, save time, and reduce costs. From our Booking Engine 360 to Marketing Automation and beyond, we leverage AI to simplify hotel operations, enhance guest experiences, and maximise revenue—so you can focus on what truly matters.

Power-up your email marketing

Win more guests and turn them into loyal customers who can't wait to find another enticing email from you! Utilise the power our AI-assisted tool and create personalised emails based on templates or fully customised by you.

⬢ Quickly create messages with the built-in AI Copywriter.

⬢ Target specific segments of your database for maximum impact.

⬢ Drag and drop elements and create emails in minutes.

⬢ Add stay offers directly form your Booking Engine to minimise misinformation.

⬢ Use counters to build sense of urgency for time-sensitive offers.

⬢ Offer discount codes or add vouchers.

Maximise Your Guest Database Potential

Profitroom Smart Guest Database is fully integrated with the Marketing Automation tool, so that you can easily collect, store and manage guest data and use it efficiently in your email campaigns.

See the powerful features:

Email capturing mechanisms

Capture valuable email addresses (including from OTAs) to expand your email subscriber base, grow your audience, and fuel your hotel email marketing campaigns.

Automated database segmentation

Group your contacts based on specific criteria such as demographics, behaviour, or preferences, enabling targeted and personalised communication, essential for a successful hotel email marketing strategy.

Fully integrated with Profitroom Suite

Synchronise customer data from all your channels and minimise errors to provide smooth customer service. This integration is key to an efficient email marketing and building guests' loyalty.

Intuitive guest database management

Keep track of guest information, preferences, and booking history, enabling personalised communication and delivering exceptional guest experiences. This is crucial for your hotel email marketing campaigns.

GDPR & POPIA compliant

Ensure compliance with data protection regulations and adhere to world standards, safeguarding customer privacy and building trust with your audience.

The Perfect Match

Our Services and Products

The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests.

To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions.

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CRM & Marketing Automation for hotels

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