Watch: The Keepers of a Thousand Stories

Are you heading to WTM Africa 2025?
Let’s connect!


Discover how Profitroom can elevate your guest experience, streamline operations, and drive brand loyalty - all while increasing revenue and reducing costs.


With our award-winning hospitality solutions, you’ll benefit from:
→ Higher direct bookings
→ Lower operational costs
→ Seamless automation
→ Enhanced online visibility
→ Unforgettable guest experiences


Visit us at Stand TT08 or schedule a one-on-one meeting - we’d love to show you how we can help your property thrive.

Meet Our Team

 

Samantha landing page picture

Calendar Icon Samantha Williams

Chief Customer Officer

Leads Profitroom’s global customer success strategy, ensuring hotel groups worldwide achieve stronger direct booking performance, operational efficiency, and long-term growth.

Leigh Myles_LP

Calendar Icon Leigh Myles

Regional Director, Africa

Leigh, a seasoned hospitality leader with 25+ years of experience, drives Profitroom’s expansion in Africa. Her storytelling, industry expertise, and strong connections fuel success. Based between Port Elizabeth & Cape Town, she's also a proud mum to a Stellenbosch student.

Michael Puffett_LP

Michael Puffett

Senior Partnerships Manager, Africa

Michael is the energising force behind fostering relationships across Africa's buzzing hospitality ecosystem. With a deft touch, he nurtures connections with PMS providers, channel managers, payment gateways and leading hotel groups, ensuring a seamless tech stack that solves hotels' pain points.

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Calendar Icon Tobi Preston

Senior Business Development Manager, Enterprise

Helps hotel groups across Africa improve direct revenue, enhance operational efficiency, and deliver better guest experiences through Profitroom’s enterprise solutions.

Tricia Wood_LP

Calendar Icon Tricia Wood

Senior Business Development Manager, Africa

Tricia helps boutique hotels & safari lodges boost revenue with direct booking tools at Profitroom. Her passion & expertise guide tech-shy properties to success. A nature lover, she explores the wild with her Scout husband, having camped across Namibia & Botswana.

Shane van Moerkerken_LP

Calendar Icon Shane van Moerkerken

Business Development Manager, Africa

Shane empowers hotels at Profitroom with direct booking tech, reducing reliance on high-commission OTAs. With a strong background in digital marketing & distribution, he helps clients craft strategies to boost revenue, enhance guest experiences & stand out.

Janine Louw_LP

Calendar Icon Janine Louw

Business Development Manager, Africa

At Profitroom, Janine uses her expertise to open doors, negotiate deals and build trust with hoteliers across Southern Africa. Her passion for hospitality, relationship-driven sales approach, and ability to navigate complex client needs have made her a key player in Profitroom's growth in the region.

Dean Aviv_LP

Calendar Icon Dean Aviv

Business Development Representative, Africa

At Profitroom, Dean is propelling the company's African expansion, equipping hotels with smart solutions that boost revenue, streamline operations, and craft exceptional guest experiences. By guiding a mindful move away from over-dependence on OTAs, he helps properties reclaim control of their bookings and profits.

Industry Experts - on the stage!

State of the Industry: Trends, Challenges, and Opportunities

Panel Discussion

With her deep expertise in hospitality, revenue management, and guest experience, Samantha will share valuable insights into the biggest trends shaping the industry, key challenges hoteliers face, and how to turn them into opportunities.

Don’t miss this must-attend session! 

Date: Friday, 11 April 2025

Time: 10:30 - 11:15

Who: Samantha Williams, Chief Customer Officer

How Can the Tourism Industry Cash in on the Digital Nomad Boom?

Fireside Chat 

With the rise of remote work, digital nomads are redefining travel and hospitality. Leigh will dive into strategies, opportunities, and challenges for hoteliers looking to attract and capitalize on this fast-growing market.

Don’t miss this insightful session—let’s talk about the future of tourism! 

Date: Friday, 11 April 2025

Time: 11:30 - 12:30

Who: Leigh Myles, Regional Director - Africa

WTM Africa 2025

Travel isn’t just about crossing borders; it’s about igniting possibilities. It has the power to broaden minds, reshape perspectives, and open doors to new opportunities. Imagine the transformative impact it can have on a continent as diverse and vibrant as Africa.

Travel ignites cultures, unveils hidden beauty, and amplifies talents that enrich our world. It’s a force that doesn’t just connect us; it empowers us to grow.

WTM Africa embarks on a journey to showcase the untapped potential, celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism. Together, we have the potential and opportunity to ignite Africa, through the power of travel.  

Event details

Venue: CTICC, Cape Town
Address: Convention Square, 1 Lower Long St, Cape Town City Centre, Cape Town, 8001
Date: 9-11 April 2025
Stand: TT08

Win a Free Template Website!

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WTM Africa just got even more rewarding!

Sign up for our booking engine within 6 months of the event, and you could win a FREE template website!

How to Enter:

⬢  Visit our stand at WTM Africa

⬢  Explore the journey – experience our booking engine just like your guests would

⬢  Checkout your entry on our booking engine!

⬢  Sign up for the booking engine within 6 months of WTM Africa

⬢  You’re in the draw! One lucky winner will get a professionally designed, high-converting template website—absolutely free!

Bonus: Even if you don’t win, you’ll walk away with the tools to boost your direct bookings and increase revenue!

Don’t miss this chance - your hotel’s next-level online presence starts here!

** Competition Terms & Conditions

Coming Soon

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