UK On Tour: Kent

Samantha Williams is an award winning revenue specialist and currently holds the senior management position of Commercial Director at Profitroom. Before joining Profitroom she worked as a senior revenue and product manager working with a mixed portfolio of over 75 hotels and prior to this held sales and marketing manager positions for leisure resorts and hotels in the UK. Highly respected and with a strong background in hospitality, revenue management and leadership she has worked across numerous hotel marketing and management disciplines and is able to relate to the challenges that hoteliers face. 

She is passionate about helping hoteliers maximise and grow their revenue and is an advocate for personalised, automated processes and integrated systems that help to make the sales process easy for employees and more engaging for guests. At Profitroom Samantha leads on the strategic and operational activities to deliver transformative, tangible results for leisure hotels and resorts in the Africa, Europe and beyond.

After more than ten years in various revenue and general management roles in the hotel sector, Lauren moved to join RoomPriceGenie in 2023. With her experience, Lauren helps hotels in the United Kingdom with their revenue and pricing strategy.

Dann is currently empowering excellence in hospitality at Mews. As a Sales Manager, he is passionate about helping organisations deliver remarkable guest experiences with an ecosystem of best-in-class hospitality solutions. 

He previously worked for Pace Revenue, a Revenue Management Solution promoting real-time demand and micro-targeted pricing. Dann is passionate about the hospitality landscape, having worked for Marriott, Fairmont and Millennium and Copthorne Hotels. 

After travelling the world whilst working as a Scuba diving instructor and English teacher George took his 1 st foray into hospitality when he owned and operated a Café and Deli in Brighton.

After just a small taste of working with the sector George was hooked. A Masters Degree and a role with benchmarking company STR gave him a great insight into the Hotel industry.

George has experience with a wide range of Hotel Technology including 2 systems so important in the Technology ecosystem; PMS and RMS.

George currently heads up the Sales team for Right Revenue, a Revenue Management system aimed at independent hotels, and famous for extolling the sentiment that

#RevenueRocks!

George is passionate about ensuring all hotels big and small have access to the technology

that can help them achieve their potential.

Edward Scheffer is an international Project Manager and Public Speaker with a career spanning over 20 years in the Digital Project Management domain. His extensive work experience encompasses nearly all of the European countries and Israel.

Known for his "people-first" approach, Edward emphasises the importance of strong interpersonal relationships and effective communication in successful project delivery. He firmly believes that by fostering an environment of respect, understanding, and shared purpose, project teams can be motivated to excel and deliver the best possible results.

Edward's interests extends beyond project management; he's an advocate for digital transformation and has a forward-thinking mindset, combined with his extensive knowledge of emerging AI technologies.