Here we come! Profitroom are going on tour and our team will be hitting the road, equipping you with the best hospitality booking technology, talking through the latest trends and highlighting ways you can increase your revenue.
We'll be in Cape Town South on Tuesday 2 August at Gold Restaurant.
Gold Restaurant is an immersive African experience, that will take you on a multi dish taste safari, paired with traditional entertainment and an unforgettable experience.
Join us along the way for a morning of connection and hear from our fantastic speakers:
Samantha Williams, specialist in direct bookings revenue.
Michael Puffett, leader in strategic thinking, business growth and innovation.
Theresa Prins, specialist in smarter pricing for revenue optimisation
|08.45||Welcome drinks as guests arrive|
|09.15||Event begins: Welcome and introductions|
|09.45||Session One: Michael Puffet: The agony and ecstasy of post-Covid hospitality.|
|10.15||Tea break and snacks|
|10.45||Session Two: Samantha Williams: From lookers into bookers: How leisure hotels and resorts can convert more web traffic. The advantages of direct sales are twofold. But first, you need the right tech stack in place. Showing you how implementing the right solutions can turn your potential customers from lookers to bookers. Topics include: - What to look out for when creating a high-performing website - How to utilise a booking engine that’s made for you - Strategies to truly understand your customer - Reducing cart abandonment rates|
|11.30||Q&A: Direct Bookings|
|12.00||Tea break and snacks|
|12.20||Session Three: Theresa Prins: Smarter Pricing for Revenue Optimisation – Considering when to amend your prices and by how much. Post-COVID we are asked when hoteliers can go back to normal pricing or should they still trade under reduced rates. Our question back always is why did you reduce your rates during COVID and did this pay off for you? We will unpack our findings and share with you our insight on smarter pricing.|
Samantha Williams is an award winning revenue specialist and currently holds the senior management position of Commercial Director at Profitroom. Before joining Profitroom she worked as a senior revenue and product manager working with a mixed portfolio of over 75 hotels and prior to this held sales and marketing manager positions for leisure resorts and hotels in the UK. Highly respected and with a strong background in hospitality, revenue management and leadership she has worked across numerous hotel marketing and management disciplines and is able to relate to the challenges that hoteliers face.
She is passionate about helping hoteliers maximise and grow their revenue and is an advocate for personalised, automated processes and integrated systems that help to make the sales process easy for employees and more engaging for guests. At Profitroom Samantha leads on the strategic and operational activities to deliver transformative, tangible results for leisure hotels and resorts in the UK, Europe and beyond.
For over 20 years, Michael has been developing and training leaders and entrepreneurs around the world. Having resided in the UK for 16 years and presented leadership training in over 25 countries, he has a wealth of international experience and practical know how.
Working with government departments, businesses, corporates, NPO's as well as sports teams to build leaders, strengthen companies, envision and inspire.
Michael is an adventurer at heart, together with a small overland team he has driven in a 4x4 from London, UK to Cape Town in South Africa, climbed Kilimanjaro and visited 66 countries.
Theresa is passionate about sharing her knowledge in revenue management and assisting service orientated companies to optimise their revenue.
Her key focus areas are:
With an enormous amount of experience in system configuration (i.e. Micros: Opera, S&C and Simphony, IDeaS, Sabre Hospitality Solutions, Site Minder, Rategain, etc) with the focus on driving the bottom-line.
Theresa challenges standard Revenue Concepts and implement Metrics and Analytics that leads to actions and results.