Profitroom CRM

Create long term relationships with your guests

Are you making the most of your guest data to offer a seamless user booking journey and support online and offline sales? Profitroom CRM is a platform that automates sales and marketing, encourages direct bookings and at the same time allows you to measure sales effectiveness.


Profitroom® CRM

Benefit from the full integration!

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Personalised Guest Communication

Designed exclusively for leisure hotels and resorts, Profitroom CRM is a conversion-led platform to coordinate guest messaging and offline quoting and sales platform, with PMS integration. The advanced database segmentation with GDPR consent- allows fast and easy creation of automated and manual tailoring content to your guests preferences and synchronisation with active offers and packages. Now, your newsletters, campaigns, and promotional activities can visually represent your direct channel and stand out. The Inspiring pre and post stay email templates are built through experience with high conversion in mind. No more missed opportunities with a segmented guest database and historical trends at your fingertips.

Guest Relationship Management

When your receptionist responds to a booking inquiry using Profitroom CRM they will be able to create and send a message to the guest in just 30 seconds! The email will contain the stay offer (possible discount) with a clickable link it will allow the guest to make the reservation on their own. The system monitors the entire process on an ongoing basis and can automatically send personalised reminders about the offer on behalf of the hotel to increase conversions. When made the reservation goes to the Channel Manager which updates the availability and puts the relevant information into PMS.

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Encourage Guest Loyalty & Repeat Bookings

Profitroom CRM will securely organise and segment your guest data in one place. Say goodbye to managing multiple disconnected spreadsheets, platforms and systems at each stage of the user journey. From now on you will have all your guest data in your CRM, no matter if they have called the hotel, sent an email, booked online through your website or OTAs. Enabling you to make the most of your guest data by creating engaging marketing campaigns to encourage guest loyalty and repeat bookings. Sales and marketing management have never been easier.

Unique & advanced features
Profitroom® CRM

One of its kind system
Created with the hospitality industry in mind.
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Guest history
One shared guest story, containing information about all the activities.
Encrypts guest data in accordance with the standards.
Personalised and Profiled communication
Communications to guests are generated automatically according to guest profiles.
The process of selling stays after an inquiry.
Tailored to the needs of hoteliers, easy to use (drag & drop).
Automatic segmentation of the guest base on the types of stays and marketing consents types.
Offer Emails
Thanks to integration with Profitroom Booking Engine, the CRM allows you to send offers easily.
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The system allows for advanced data analysis.