PACKAGE LEAFLET

Information for the user

Profitroom CRM is a 30% solution of the direct booking revenue increase for injection pre-filled syringe.

Before using Profitroom CRM for the first time, read the leaflet, because any product that is not used to its full potential, may result in a loss of valuable time and the opportunities for improvement.

 

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Profitroom CRM

automation + direct booking

Read all of this leaflet carefully before you start using this medicine. 

Important information about CRM and direct booking:

In this leaflet: 

  • You should use Profitroom CRM daily and in cooperation with other hotel employees.
  • While using Profitroom CRM, you have to drink water, as studies have shown that most hoteliers who use it regularly feel dry mouth from the astonishment.

Profitroom CRM is particularly recommended to employees responsible for marketing in a hotel who:

  • after GDPR commencement are struggling with a small email database,
  • have difficulty acquiring new e-mail addresses and obtaining marketing consents,
  • know that email marketing is the cheapest form of advertising, but without adequate data and segmentation is not very effective,
  • consider creating segments from the e-mail addresses a good idea, but still feel it’s impossible for them to implement, because they do not always know details like source of the contact or type of reservation,
  • waste hours to create a simple mailing they lose, and even more time on finding a suitable email template to inform the guest about the temporary closure of the pool than they are able to sell online a rich stay package

How to use Profitroom CRM

The product should be used regularly in cooperation with other hotel employees.

It is particularly worth communicating with the Reception and Reservation / Sales Department and ask them to actively acquire marketing approvals and to mark the consent directly in CRM.

If in doubt, you can contact the Profitroom Support Department: pomoc@profitroom.com.

How Profitroom CRM works:

  • Automatically synchronizes all sources of guests data in the hotel. It doesn’t matter if they come from reservations coming from OTA, your own online booking system, forms on the website, the reception mailbox, and even a telephone line.
  • It helps to expand the contact database, thanks to automatic communication after booking and contacts with marketing consent acquired in the communication process.

  • It provides knowledge about exactly what source a given contact originated from, which makes assigning it to the appropriate segment very easy.
  • Segments with data get automatically updated with new contacts.
  • There is no need to create a mailing template every time. Instead, you already use the template available, adapted to your facility and offer.

  • Thanks to the “Reports” section, it provides a lot of information about the effects of the actions taken
  • It automatically sends personalised emails to guests after 360 days from the date of the last booking, with a new booking proposal taking into account the dates, days of the week and the offer that was previously chosen by the guest.

Additional functionalities:

  • It allows you to run a dynamic remarketing campaign in Google Ads based on sent accommodation proposals for guests in the CRM database. Each of them will see a different set of offers – exactly the one (s)he was interested in, when requesting an offer.

Possible ‘side effects’

Like all medicines, Profitroom CRM can cause side effects.

Very common (affects 1 to 10 users in 10 patients treated):

  • increased job satisfaction
  • improved communication between employees
  • increasing hotel revenues

How to store Profitroom CRM

Keep in the reach and sight of all employees. The most frequent use, preferably every day, guarantees the appearance of all the effects of the action.

  • You should use Profitroom CRM daily and in cooperation with other hotel employees.
  • While using Profitroom CRM, you have to drink water, as studies have shown that most hoteliers who use it regularly feel dry mouth from the astonishment.

Profitroom CRM is particularly recommended for receptionists who:

  • want to make a potential guest familiar with the full offer of stay packages, but they feel that this is too much information at once,
  • want to have an easy and quick preview of current offers prepared by the Sales / Marketing Department,
  • do not feel comfortable with emailing foreigners,
  • want to give potential guests a quick answer to a question, despite the fact that the guest can change their minds a few times about the length of stay, the standard of the room and even the age of the children,
  • want to be able to quickly modify the calculation prepared for a potential guest,
  • want to have more time for guests staying in the hotel, to ensure their satisfaction with the whole stay, at the same time without neglecting to service inquiries of potential guests,
  • would like to re-contact potential guests and encourage them to book, but they have a lot of other duties to do,
  • they are involved and know that they could achieve better sales results if they had more time to contact a potential visitor.

How to use Profitroom CRM

The product should be used regularly in cooperation with other hotel employees.

If in doubt, you can contact the Profitroom Support Department: pomoc@profitroom.com.

How Profitroom CRM works:

  • It gives the opportunity to make a calculation of the stay offer entirely online based on the same data used by a potential guest, e.g. by browsing the hotel’s website.
  • It allows you to send an offer with a single mouse click while talking to a potential visitor.
  • It immediately allows you to include in the answer two or more offer proposals and room categories and email it all together to a guest

  • It servers as a virtual reception worker – when the receptionist talks to another guest at the hotel, the machine sends reminders about the unfinished booking and invites potential guests to finalize them.

  • It approves the reservations and passes them to PMS as soon as a payment is registered.
  • It sends a thank you note for the booking created, a reminder before the arrival and a welcome pack, i.e. information that puts the guests in a good mood before arriving at the hotel. Then, after the stay, it sends an automatic thank you for your stay and an invitation to re-book.

Possible ‘side effects’

Like all medicines, Profitroom CRM can cause side effects.

Very common (affects 1 to 10 users in 10 patients treated):

  • increased job satisfaction
  • improved communication between employees
  • increasing hotel revenues

How to store Profitroom CRM

Keep in the reach and sight of all employees. The most frequent use, preferably every day, guarantees the appearance of all the effects of the action

  • You should use Profitroom CRM daily and in cooperation with other hotel employees.
  • While using Profitroom CRM, you have to drink water, as studies have shown that most hoteliers who use it regularly feel dry mouth from the astonishment.

Profitroom CRM is particularly recommended to employees representing the Sales / Reservation Department who:

  • are responsible for sales to an individual guests segment,
  • when present the offer over the phone they know that they should send an offer to the potential guest’s email address in the shortest time possible in case they failed to finalize the booking during the call. However, they already have at least a few tasks on the task list and it is difficult to prioritize them without going deeper in their details,
  • have to manually calculate the value of a stay each time they want to offer a discount,
  • receive inquiries by various channels (e-mail, Messenger, chat on WWW). They see that communication becomes incoherent and it is difficult to focus on it,
  • have sales reports, but they are still lacking information on the number of queries and sales opportunities that may end with a reservation or resignation from the offer at a specific time, 
  • they consider the cooperation between the Reception and Sales / Reservation and Marketing teams as good, but they still see only the final effect of individual actions, i.e. the number of rooms sold, so some actions are taken independently, although the goal is common – more direct bookings.

How to use Profitroom CRM

The product should be used regularly in cooperation with other hotel employees.

If in doubt, you can contact the Profitroom Support Department: pomoc@profitroom.com.

How Profitroom CRM works:

  • Repetitive tasks are automated (the time saved can be used to build relationships with guests and get to know their expectations).
  • It builds a unified customers database, common for all teams, in dedicated hotel facilities, with the option of filtering guest data, including after the value of reservations made, dates of stay or independently created segments

  • It sends stay offers, the generation of which takes exactly as much as a phone call with a guest (or even shorter).
  • It provides in the mass mailing and in direct messages special “hidden” offers, supporting the pre-sale of new offers and / or the sale of low seasons

  • It creates clear reports about the hottest leads and sales that show how close the target is to the hotel team in ‘black and white’.

  • It sends automatic messages (follow-ups) after the stay offer sent, increasing the number of acquired reservations.
  • It sends messages after booking and before arrival with a welcome pack, which only assures the guest that (s)he made the best choice and limits the number of cancellations.
  • It allows you to send ready mass sales mailings with a special offer, e.g. a seasonal offer addressed to group of recipients.
  • It allows you to check how many reservations have been obtained from each action – when guests make online reservations, they count every purchase.

Possible ‘side effects’

Like all medicines, Profitroom CRM can cause side effects.

Very common (affects 1 to 10 users in 10 patients treated):

  • increased job satisfaction
  • improved communication between employees
  • increasing hotel revenues

How to store Profitroom CRM

Keep in the reach and sight of all employees. The most frequent use, preferably every day, guarantees the appearance of all the effects of the action

  • It is worth using Profitroom CRM at the reception, marketing, sales / booking departments daily.
  • While using Profitroom CRM, you have to drink water, as studies have shown that most hoteliers who use it regularly feel dry mouth from the astonishment.

Profitroom CRM is particularly recommended to managers / directors / facility owners who want to support employees responsible for the sale and service of guests with appropriate, proven tools. It helps to create friendly procedures so that employees can feel better with their everyday work.

In order for Profitroom CRM to bring the desired results, it is worth paying attention to:

  • procedures at the Reception, incl. handling inquiries, reservations and sales of additional services.
  • a possibility to introduce bonus models for employees who actively contribute to the increase in the number of direct bookings.
  • the correct configuration of the booking system, which is an interface to the guests.
  • collecting valuable e-mail addresses of potential and current guests, because they are the key to communication.
  • the communication with the visitor not only at the booking stage but also after the stay and at the “inspiration” stage.
  • the periodical mass mailings which are strictly targeted, as only then the become interesting reading for recipients and a source of sales.
  • the synchronization of all activities and consistency in their implementation, because only such activities bring tangible benefits in the form of a larger number of direct bookings and improve the guest’s experience in the hotel.

Possible ‘side effects’

Like all medicines, Profitroom CRM can cause side effects.

Very common (affects 1 to 10 users in 10 patients treated):

  • increased job satisfaction
  • improved communication between employees
  • increasing hotel revenues

How to store Profitroom CRM

Keep in the reach and sight of all employees. The most frequent use, preferably every day, guarantees the appearance of all the effects of the action.