Over the past few weeks we’ve been finalising a new partnership with HOSPA – the Hospitality Professionals Association – which is a leading voice in the UK industry, and one we’re hoping will help us to share our industry knowledge with others. The arrangement sees us become an official sponsor of HOSPA, as we aim to broaden awareness of our award-winning services, while also offering advice to hoteliers and other UK hospitality businesses around best practise and the latest booking technologies. With our services predominantly focused on driving direct bookings via hotel websites to maximise hotel revenue, our sponsorship of HOSPA sees us look to share our knowledge and to help hospitality businesses appreciate the ways in which they can alter guest booking behaviours and benefit accordingly. HOSPA is very well respected in the industry and offers excellent opportunity for us to connect and collaborate with those who can learn from our expertise in helping to increase revenues. We hope that our partnership with HOSPA will increase awareness of the need to take steps to maximise cost effectiveness, allowing more operators to benefit at a crucial time for the industry.Sam Williams, our UK Market Owner at Profitroom As the UK’s leading educational organisation for hospitality professionals, HOSPA has thousands of members covering a broad spread of hospitality expertise and operating at all levels within the sector. We will be seeking to engage with this network as we look to highlight the opportunities to increase hotel profits. We’re delighted to welcome Profitroom as a new partner to our organisation. Their innovative solutions offer clear benefits to hospitality businesses, and we’re hoping that our collaboration will serve to offer additional value to our members as they come to appreciate the ways in which Profitroom can use their expertise to help as work our way towards post-COVID recovery.Jane Pendlebury, CEO of HOSPA You can find more information about HOSPA by visiting their website www.hospa.org.