Increase sales through your website

Increase sales through your website

20 February 2017Karolina Antonowicz

We present 10 tips on what to pay attention to when configuring Profitroom Booking Engine to make it generate high sales.

  1. No availability in the system is the crucial factor decreasing your sales. Make sure that availability is inserted at least one year in advance. 
  2. Clear differentiation of room types will make it easy for your visitors to choose the right standards. 
  3. Limited amount of base pricing plans will help your guests make the reservation. Ensure that elements such as offer name, the way to cancel the booking or boarding options clearly indicate the offer type and the differences between them.
  4. Propose a unique offer which is solely available at your hotel’s website and increase the number of direct bookings.
  5. Price transparency- make sure that the price on your website is at least as attractive as those published on booking web-portals. 
  6. Give the opportunity for booking for a higher number of individuals, including families with children with the simple configuration of an extra bed.
  7. Configure guest-friendly payment methods. Encourage them to pay for accommodation with flexible cancellation procedures, not worse than other booking websites. 
  8. Images of the site, offers and rooms may have a decisive influence on the guest’s purchase decision. In the case of city hotels, pictures of offers are not essential and may not be displayed.
  9. With extras configured in the system, you give your visitors the opportunity to buy additional services within one booking process and you give yourself the chance for an easy increase of the booking value. 
  10. The booking system has been translated to 10 languages. Simplify the booking for international guests by translating content such as offer description, rooms, site into the most popular languages.