At Profitroom, we’re thrilled to announce our brand new partnership with the Hotel Marketing Association! The Hotel Marketing Association focuses on maximising marketing potential in the hotel industry, focusing on events, networking, learning and career development. We’re excited to pull together a strategy with HMA, which will aim to drive revenue and increase profits for hotels in what proves to be a crucial time for the industry. Our partnership will run throughout 2021, and will see us feature on HMA’s premium supplier directory, before being put forward for thought-leadership pieces for the sector. We’ll also receive complimentary access to all HMA seminar events, in which we may be able to speak on the panel. Additionally, three members of our team will obtain membership to HOSPA, the Hospitality Professionals Association, helping the industry’s finance, revenue management, IT, marketing, and asset management leaders. We’ll also be sponsoring the Best Innovation award at the prestigious annual HMA Awards, which is aimed at recognising best practice in marketing within the UK hotel industry and its exciting young talent. Kirsty Beasley, our market development manager, said: “This is a really exciting partnership and one that we are delighted to announce. Traditionally, we’ve been known for the award-winning booking technology that we provide for the hospitality industry, but we also offer specialised hotel marketing services, including, websites and digital marketing and this new premium sponsorship will serve to strengthen our position in that field.” Petra Clayton, Chair of the HMA, said: “I’m delighted Profitroom will be supporting us over the next year. There could not be a better time to welcome them as a supporter and partner of our organisation. As we grow our membership over the next 12 months, we are firmly focused on supporting everyone in the hotel marketing community and Profitroom will be a valuable partner in enabling us to do this. We are also pleased to announce they will be supporting our awards in 2021 and sponsoring the Best Innovation category, a very apt award based on their considerable success in innovating and driving opportunities for hotels.” We can’t wait to begin our partnership with HMA, and we hope it will help to improve hotel marketing methods, thus driving more profits in the hospitality industry.For more information on the HMA, please visit https://hotelmarketingassociation.com/.