At Profitroom, we are delighted to announce that we’re set to host a hospitality masterclass in partnership with HOSPA, the hospitality professionals association. Delivered via webinar it will see us imparting expert advice to hoteliers based across the UK. Those who join us will learn, amongst other skills, how they can set themselves up to take maximum advantage of the post-lockdown staycation rush. Set to take place on 10th March 2021, our masterclass will look at all the key areas that hotels can focus on. This will help hotel professionals optimise the online guest experience to ensure more bookings – especially direct bookings, which bypass OTA commission fees. During the masterclass, we’ll be calling upon St Michael’s Resort, a luxury, 4-star hotel in Falmouth, Cornwall, which took full advantage of 2020’s frenzied summer holiday season and will look to offer advice on how other operators can follow suit as we emerge from lockdown. As part of our services at Profitroom, we use our advanced technology to access data from more than 3,500 hotels globally. This allows us to pinpoint booking trends and give hotels insight into guest booking habits and preferences, offering them a welcome advantage. Amongst other advice, this scientific evidence will, of course, feature in our webinar. Samantha, our UK Market Owner, who will be talking at the event, spoke to the press about our hospitality masterclass: Hotels are now in a pivotal period. Following months of lockdown, we’ve been given a definitive end date by the Prime Minister. The response to which has seen the public start to book staycations enthusiastically – and hotels need to be fully prepared if they’re to take full advantage of this heightened demand. She continued; We’re already seeing immediate signs from our hotel data that a bumper year is on the way. So, hotels need to do everything they can to ensure they’re well placed – not only to harness the high levels of interest but also to amplify their margins and maximise their chance of actively thriving. Jane Pendlebury, CEO of HOSPA, who will be hosting the event, also said: With our sector poised to reopen, everyone within it needs to be ready. The public has been cooped up for so long that they’re all eager to get away. With international travel a more complicated prospect, UK hotels are set for a real boom in trade. Profitroom’s expertise focuses on maximising revenues, and they’re looking to impart some key advice via the masterclass. We’re very much looking forward to being a part of it, and we urge hoteliers operating at all levels to join us and listen in. The hospitality masterclass will be on March 10th, 2021, between 10 am and 11 am. If you’re interested in joining us, please visit https://www.hospa.org/masterclass-staycation-rush. At Profitroom, we pride ourselves on providing hoteliers with innovative technologies that maximise online bookings. If you’d like to find out more about us and our marketing/tech services, do take a few minutes to browse our website.