SEO changes for mobile websites coming soon
Marketing

SEO changes for mobile websites coming soon

Google is said to impose penalties on those mobile website which have hardly rejectable pop-ups, making it difficult for …
25 August 2016 • Katrzyna Lyjak
Content marketing and SEO? How does it work?
Marketing

Content marketing and SEO? How does it work?

The organic results from the Google searching engine are a source of a potential movement, which may not be forgotten when …
05 July 2016 • Jakub Zimny
Be visible on Google Maps – let your Customers find you!
Marketing

Be visible on Google Maps – let your Customers find you!

2004 brought a vast change for Google as it decided to carry out a global reorganization of the location resources. The first …
30 May 2016 • Milena Kurek
So to cooperate or not to cooperate with bloggers – that is the question for hotels.
Marketing

So to cooperate or not to cooperate with bloggers – that is the question for hotels.

Every hotelier wants to make their hotel recognizable in the Internet, yet not everyone is aware of the power hidden in the …
27 April 2016 • Tomasz Walkowiak
Expansion of Metasearches
Marketing

Expansion of Metasearches

2016 will see the further expansion of metasearch engines but in a different direction then so far. Websites such as Trivago, …
17 February 2016 • Monika Bandysz
Sharing Economy boom
Marketing

Sharing Economy boom

International corporations based on the idea of sharing economy are currently experiencing huge  success. Several examples …
08 February 2016 • Jakub Przewozny
Customer data worth more than ever
Marketing

Customer data worth more than ever

According to studies by Circle Research, the use of data on the client in an advertising campaign increases its effectiveness …
20 January 2016 • Marek Kaczmarek
<strike>Content</strike> Reviews are King
Marketing

Content Reviews are King

According to statistics from TripAdvisor, 80% of users read approximately 6-12 opinions before booking a hotel room and 51% …
11 January 2016 • Karolina Antonowicz
Trends 2016 by Profitroom
Marketing

Trends 2016 by Profitroom

Download the full report of Hotel Sales & Marketing Trends in 2016! In the full version of the report were presented …
04 January 2016 • PROFITROOM SA
Does the billboard effect work? And what if it doesn’t?
Marketing

Does the billboard effect work? And what if it doesn’t?

When calculating the high commissions paid to OTAs, hoteliers have long drew comfort from the so-called billboard effect. …
20 August 2015 • PROFITROOM SA
Online video consumption is growing. Thanks to smartphones
Marketing

Online video consumption is growing. Thanks to smartphones

People spend more and more time on mobile devices. At the same time, they watch less and less TV – but the old habits don’t …
18 August 2015 • PROFITROOM SA
Hotel Website is not mobile friendly? Check what will happen to your site after 21st of April.
Marketing
Tools

Hotel Website is not mobile friendly? Check what will happen to your site after 21st of April.

Google announced the date of a very important change that will significantly affect the search results around the world. …
19 March 2015 • PROFITROOM SA