How to describe rooms to help the guest decide?
Marketing

How to describe rooms to help the guest decide?

Our research into hotel guests’ online behaviour shows that alarmingly often they have problems deciding on the room. How …
28 September 2015 • PROFITROOM SA
Does the billboard effect work? And what if it doesn’t?
Marketing

Does the billboard effect work? And what if it doesn’t?

When calculating the high commissions paid to OTAs, hoteliers have long drew comfort from the so-called billboard effect. …
20 August 2015 • PROFITROOM SA
Online video consumption is growing. Thanks to smartphones
Marketing

Online video consumption is growing. Thanks to smartphones

People spend more and more time on mobile devices. At the same time, they watch less and less TV – but the old habits don’t …
18 August 2015 • PROFITROOM SA
Hotel Website is not mobile friendly? Check what will happen to your site after 21st of April.
Marketing
Tools

Hotel Website is not mobile friendly? Check what will happen to your site after 21st of April.

Google announced the date of a very important change that will significantly affect the search results around the world. …
19 March 2015 • PROFITROOM SA