Micro conversions in the hotel industry – from configuration to data interpretation
Marketing

Micro conversions in the hotel industry – from configuration to data interpretation

Conducting e-marketing campaigns, in addition to appropriate knowledge about reaching a potential guest, requires proper …
05 November 2019 • Piotr Bajerlein
Does your hotel need Customer Relationship Management (CRM)?
Marketing

Does your hotel need Customer Relationship Management (CRM)?

It's worth acquiring good practices from other industries. Of course, not everything can be adapted to the specifics of the …
12 September 2019 • Olga Gajewska
Black Friday and Cyber Monday at your hotel (23-26 November) – seize this unique opportunity for boosting sales!
Marketing

Black Friday and Cyber Monday at your hotel (23-26 November) – seize this unique opportunity for boosting sales!

Black Friday and Cyber Monday are becoming more popular each year. So why not take advantage of similar opportunities in …
08 November 2018 • Sara Antoszewicz
Google’s new feature: local search filters
Marketing

Google’s new feature: local search filters

Google introduced a new feature in the local search results for hotels. Previously, special icons helped to inform potential …
11 October 2018 • Agata Blachowska
3 generations of guests – successful online communication
Marketing

3 generations of guests – successful online communication

Matching your vocabulary to your interlocutor is one of the elementary techniques in the art of persuasion. Online marketing …
19 March 2018 • Izabela Jaśkowiak
Top 5 aspects to consider when building a hotel brand
Marketing

Top 5 aspects to consider when building a hotel brand

A brand is generally associated with elements which help us identify it such as logo, symbol, and a slogan. However, in reality, …
09 March 2018 • Milena Breczewska
How to attract guests using Google maps?
Marketing

How to attract guests using Google maps?

Hotel business listing is one of the most significant elements of the local positioning. Creating a business listing and …
16 February 2018 • Jakub Zimny
5 ways for cheaper facebook advertising
Marketing

5 ways for cheaper facebook advertising

According to Statista Facebook has over 2.2 billion monthly active users around the world. It means that the platform is …
09 February 2018 • Katarzyna Parzonka
PPC + SEO = Simply more bookings
Marketing

PPC + SEO = Simply more bookings

Are you running a hotel and wonder how to reach your potential guest? You’ve certainly heard of the SEO and PPC. Which …
29 August 2017 • Justyna Zakrzewska
Changes in Google Hotel Ads
Marketing

Changes in Google Hotel Ads

Soon, the use of Google Hotel Ads will be even easier and more transparent Here are the most important changes that will …
27 July 2017 • Justyna Zakrzewska
Use of promo-code offers for event sales
Marketing

Use of promo-code offers for event sales

Organization of a conference is a real challenge for hoteliers, especially when the offered conference packages include accommodation. …
06 June 2017 • Izabela Jaśkowiak
Report from 2017 ITB Berlin
Marketing

Report from 2017 ITB Berlin

Hundreds of thousands of visitors, twenty exhibition halls, thousands of exhibitors from all around the world. Among them …
14 March 2017 • Katrzyna Lyjak
Your Hotel as Seen by Your Guest. Are You Guest-Centric?
Marketing

Your Hotel as Seen by Your Guest. Are You Guest-Centric?

Good location and designer interiors of a hotel are very important, but today it can be too little to successfully differentiate …
16 February 2017 • Maciej Janas
Google Analytics – 2 brand new facilities for those interested in analytics
Marketing

Google Analytics – 2 brand new facilities for those interested in analytics

Google has just launched two brand new facilities which are beyond all doubt a must-have for all of the Internet analysts. Let’s …
04 October 2016 • Anna Kril
SEO changes for mobile websites coming soon
Marketing

SEO changes for mobile websites coming soon

Google is said to impose penalties on those mobile website which have hardly rejectable pop-ups, making it difficult for …
25 August 2016 • Katrzyna Lyjak
Content marketing and SEO? How does it work?
Marketing

Content marketing and SEO? How does it work?

The organic results from the Google searching engine are a source of a potential movement, which may not be forgotten when …
05 July 2016 • Jakub Zimny
Be visible on Google Maps – let your Customers find you!
Marketing

Be visible on Google Maps – let your Customers find you!

2004 brought a vast change for Google as it decided to carry out a global reorganization of the location resources. The first …
30 May 2016 • Milena Kurek
So to cooperate or not to cooperate with bloggers – that is the question for hotels.
Marketing

So to cooperate or not to cooperate with bloggers – that is the question for hotels.

Every hotelier wants to make their hotel recognizable in the Internet, yet not everyone is aware of the power hidden in the …
27 April 2016 • Tomasz Walkowiak
Expansion of Metasearches
Marketing

Expansion of Metasearches

2016 will see the further expansion of metasearch engines but in a different direction then so far. Websites such as Trivago, …
17 February 2016 • Monika Bandysz
Sharing Economy boom
Marketing

Sharing Economy boom

International corporations based on the idea of sharing economy are currently experiencing huge  success. Several examples …
08 February 2016 • Jakub Przewozny