Coronavirus: 5 essential low budget marketing campaigns
Marketing

Coronavirus: 5 essential low budget marketing campaigns

Despite the Coronavirus and national quarantine, it is now time to act in terms of online marketing. Online visibility is …
Marika Kachelska
Website positioning in times of the Coronavirus pandemic
Marketing

Website positioning in times of the Coronavirus pandemic

Due to the current crisis in the tourism industry, many hotels are looking for savings. Often this also applies to their …
Jakub Zimny
Hoteliers – it’s time to act! Base strategy and recommendations following the coronavirus crisis
Updates
Marketing
Revenue

Hoteliers – it’s time to act! Base strategy and recommendations following the coronavirus crisis

We intensively analyze the situation which the hotel industry currently is facing and outline various scenarios. Get some …
Marcin Dragan
The acquisition of hotel bookings in times of COVID-19
Marketing
Revenue
Updates

The acquisition of hotel bookings in times of COVID-19

In recent days, we are all facing the implications of the Coronavirus in one way or another. As your technology partner, …
PROFITROOM SA
10 marketing and sales tips in the time of Coronavirus
Marketing
Revenue
Updates

10 marketing and sales tips in the time of Coronavirus

The hospitality industry is one of the industries which, for obvious reasons, may be most affected by the effects of the …
Agata Blachowska
Yandex. Maps and Yandex business card – the most important information
Marketing

Yandex. Maps and Yandex business card – the most important information

Yandex is not only a search engine, its capabilities are much greater. It is called the "Russian Google" for a good reason. …
Daria Mutina
Marburger Hof Hotel and its patent for success
Success stories
Marketing

Marburger Hof Hotel and its patent for success

Modern tools, experts, great cooperation and, above all, the decision to use the opportunities offered by automation led …
Agata Blachowska
Content optimization on the hotel website (SEO)
Marketing

Content optimization on the hotel website (SEO)

One of the key factors influencing the website's visibility in search engines is the texts placed on such website. So if …
Jakub Zimny
GDS or wholesalers? Find your way to the guest
Tools
Marketing

GDS or wholesalers? Find your way to the guest

Wondering how to reach more guests but the available distribution options overwhelm you? Or maybe you are just looking for …
Olga Gajewska
Yandex – Russian Google, which will help you attract foreign guests
Marketing

Yandex – Russian Google, which will help you attract foreign guests

According to statistics from 2018, more than 23 million people annually travel from Russia abroad. Half of them use the …
Daria Mutina
Hotel social media – how to run it?
Marketing

Hotel social media – how to run it?

44% of consumers declare that their purchasing decisions were influenced by social media. What makes social media so important …
Aleksandra Kurzawa
Micro conversions in the hotel industry – from configuration to data interpretation
Marketing

Micro conversions in the hotel industry – from configuration to data interpretation

Conducting e-marketing campaigns, in addition to appropriate knowledge about reaching a potential guest, requires proper …
Piotr Bajerlein
Does your hotel need Customer Relationship Management (CRM)?
Marketing
CRM

Does your hotel need Customer Relationship Management (CRM)?

It's worth acquiring good practices from other industries. Of course, not everything can be adapted to the specifics of the …
Olga Gajewska
Channel Manager without secrets
Marketing

Channel Manager without secrets

Are you still new to the hospitality business and still not sure what is wat when it comes to technology? You don’t know …
Olga Gajewska
Direct boo(KING)
Marketing
Management
Success stories

Direct boo(KING)

The current situation of the industry and prospects for the coming years force us to look for solutions that will allow …
Agata Blachowska
8 things you should remember about when ordering a new website
Marketing

8 things you should remember about when ordering a new website

An important decision has been made - you want your hotel to have a (new) website. How should you process with the execution? …
Mikolaj Cwojdzinski
Top 5 aspects to consider when building a hotel brand
Marketing

Top 5 aspects to consider when building a hotel brand

A brand is generally associated with elements which help us identify it such as logo, symbol, and a slogan. However, in reality, …
Milena Breczewska
Black Friday and Cyber Monday at your hotel (23-26 November) – seize this unique opportunity for boosting sales!
Marketing

Black Friday and Cyber Monday at your hotel (23-26 November) – seize this unique opportunity for boosting sales!

Black Friday and Cyber Monday are becoming more popular each year. So why not take advantage of similar opportunities in …
Sara Antoszewicz
Google’s new feature: local search filters
Marketing

Google’s new feature: local search filters

Google introduced a new feature in the local search results for hotels. Previously, special icons helped to inform potential …
Agata Blachowska
3 generations of guests – successful online communication
Marketing

3 generations of guests – successful online communication

Matching your vocabulary to your interlocutor is one of the elementary techniques in the art of persuasion. Online marketing …
Izabela Jaśkowiak