Big data – Time to organize the data

Big data – Time to organize the data

13 January 2016Krzysztof Grech

The number of data sources hotel managers use to obtain knowledge about clients is constantly growing. The lack of sufficient knowledge about the guests’ behavior was noticeable once, but today it is possible to accurately analyze their actions in many different ways. How to find your way in the overwhelming quantity of information? Big Data is useful in this case.

The number of data sources hotel managers use to obtain knowledge about clients is constantly growing. The lack of sufficient knowledge about the guests’ behavior was noticeable once, but today it is possible to accurately analyze their actions in many different ways. How to find your way in the overwhelming quantity of information? Big Data is useful in this case.

However, it is not enough to gather all data in one place to use the potential of Big Data. The key task for each entity wishing to make a reliable analysis is the selection of appropriate indexes. Precise definition of criteria makes it possible to appropriately segment the collected information which may be used e.g. to direct the offer to a specific group of recipients or to obtain information on the guests’ preferences. It is also important to select key data from the large quantity of data and prepare an appropriate strategy.

Big Data does not mean examining the reasons behind an event but analyzing mutually related factors. In 2016 it will become one of the decision-making factors affecting the effectiveness of managing a hotel.

Download the full report http://www.profitroom.net/trends-2016