Smarter, Faster, Better: How AI Copywriter Is Changing the Game for Hotel Email Marketing

Unless you’re a superstar marketer, creating email campaigns probably isn’t the most exciting part of running a hotel. But it is one of the most powerful communication tools at your disposal. Today personalisation, speed, and ROI matter more than ever and there’s a not-so new secret weapon helping hotel marketers hit “send” with confidence: AI.

The idea of letting artificial intelligence write your guest emails might feel a little futuristic, impersonal, or even risky. We completely get it. But the results? They speak for themselves.

Email Marketing: Still going strong

You might be wondering: is email still relevant in 2025?
Absolutely.

Here’s why:

• ROI powerhouse: Email marketing delivers an average ROI of $36 for every $1 spent (Litmus, 2023).
• Preferred by guests: 61% of travelers say they prefer email for promotional messages from hotels (Revinate, 2024).
• High intent, low cost: Email targets warm audiences — former guests, interested users — so it outperforms many paid channels in both conversion and cost-per-acquisition.

But performance depends on quality. Mass-blasted, one-size-fits-all emails no longer work. Guests expect relevant, engaging, and well-timed communication. 

And that’s where our Suite’s AI Copywriter shines. It’s already helped hoteliers send over 2 million emails.

AI vs. Human: What the numbers say

We crunched the numbers, and here’s what we found:

That might seem like a small difference, but across a mailing list of 20,000 people, it can mean hundreds of extra bookings, without spending a cent more on acquisition.

And that’s just the results. Let’s talk time saved:

• Over 900 campaigns were built with AI Copywriter in just 3 months
• More than 450 hours  were saved. That’s 18 entire workdays you can reinvest into guest experience, planning, or even actually taking your break. 

Why you’ll love it

Since launch, over 80% of email-active Profitroom users have adopted AI Copywriter. Why? It’s easy to use, playful when you want it to be (yes, it knows how to use emojis), and focused on one thing: making your emails perform better, faster.

No more writer’s block. Just data-backed, ready-to-send content in minutes.

But don’t worry, you’re still in charge of your content. 

AI Copywriter doesn’t replace your voice, it only enhances it. The best results come when you guide the tool with:

• Your brand tone
• Your promotional goals
• Your seasonal context

Think of it as your marketing co-pilot. It’ll take care of the heavy lifting, but you’re still the one flying the plane.

What’s next?

AI isn’t going anywhere. It’s just becoming the new normal. And with tools like AI Copywriter already delivering strong results, AI-powered content creation is quickly becoming a must-have for hotel marketers who want to stay competitive (and sane). At Profitroom, we’re continually improving our AI Copywriter to make it even more responsive, creative, and aligned with your needs. 

If you’re still writing every email from scratch, give it a shot. It’s fast. It’s effective. And it frees up your team to focus on what really matters: your guests.

Talk to your Profitroom consultant or visit our Knowledge Base for step-by-step guides and inspiration.