Amazing hotel website - Airport Hotel Okęcie

Airport Hotel Okęcie is characterized by the perfect location - only 800m from Fryderyk Chopin Airport. Moreover, it is located in near Warsaw’s main roads. Professional conference service, over 2200 m2 of business space, as well as the perfect location, make the hotel a perfect destination for any kind of company events. 

MAIN CHARACTERISTICS

  • high standard, 4* (elegant and diverse room decorations, designer apartments, varied rooms, Pillow Programme, large beds 110 m, room service 24/h) 
  • modern conference space, over 2200 m2 of business space (17 conference rooms, modular room system, room with terrace, possibility to place a car, the highest room of 5m)
  • Aviator Bar&Lounge located on the 20th floor, with a panoramic view of Warsaw
  • comprehensive catering offer, “everything in one place”: Polish Restaurant, Mirage Restaurant, Aviator Bar&Lounge, Czekolada Cafe 
  • Czekolada Cafe (Chocolate Cafe)- a leading pastry in Warsaw, run by Michała Iwaniuk, awarded with prestigious prizes: Pastry Chef 2016 and Sweets & Coffee Awards 2016.
  • free shuttle bus transferring guests between the hotel and the airport
  • 15 of experience in the hotel industry,  prestigious awards 
  • high scores on OTA portals and great recommendations from guests and well-known individuals. 

CHALLENGES FOR THE TEAM

  • Sales targets: 

- increasing the number of direct bookings and limiting the share of sales intermediaries
- increasing the share in the MICE market
- increasing the conversion of conference services (eg. filling out the contact form)
- supporting sales of services for individual guests

  • Image targets: 

- building a brand with a distinctive visual concept of the website and marketing materials
- a complete source of information about the hotel and inspiration for the guest
- increasing brand recognition and building brand credibility 
- promoting own brands and subbrands

  • Other goals: 

- maximizing the use of multimedia
- designing a website according to the latest trends and technology
- extending the guest’s visit on the website

PROJECT FEATURES

  • minimalist and modern design exposing the main hotel values 
  • webpage available in 4 language version, including Chinese
  • colors consistent with the hotel's visual identity
  • aviation accents which correspond with the hotel’s location and history
  • clear and light typography
  • subtle animations which evoke associations  with aviation; the page layout and the images serve as a metaphor of a plane in takeoff which ends above the clouds;
  • useful interface which enables a quick search for information
  • quick access to information thanks to the appropriate arrangement of tabs and content
  • responsive page; proper operation in all resolutions 
  • transparent room presentation:

  • attractive presentation of conference rooms (interactive projection, 360 photos)
  • attractive and effective presentation of booking views
  • appealing menu view

  • built-in chat with the real-time inquiries 
  • unique presentation of the company values:

SOLUTIONS

  • clear CTA in a form of a visible booking button  
  • testimonials and employee images which create a friendly and warm hotel image 
  • transparent presentation of rooms with large and appealing pictures together with the most important information in the foreground 
  • dedicated subpages for the main hotel activities (Conferences and Celebrations) for the optimal presentation and the boost of conversion rate
  • attractive presentation of conference rooms in the form of an interactive 3D projection
  • attractive presentation of the gastronomic offer of the hotel including a built-in menu page 

USED TECHNOLOGY

  • the website is developed using the latest technology, i.e. HTML5, CSS3, JavaScript
  • created in the RWD; the look and the layout automatically adjusts to the window size of the mobile device

COMPREHENSIVENESS