Watch: The Keepers of a Thousand Stories

5 Years of Empowering Hotels

Let’s Celebrate Together in Lapland!

Step into the magic of Lapland as we launch our 5th Anniversary Nordic Roadshow with an exclusive event in Rovaniemi! This milestone celebration is our way of saying thank you to the incredible hoteliers who’ve been part of our journey - and welcoming those who are ready to shape the future of direct bookings with us.

Join us for an inspiring afternoon of innovation, insight, and Nordic hospitality. Discover how Profitroom is evolving to serve the unique needs of the region, with a focus on practical AI applications, smarter guest engagement, and game-changing direct booking solutions.

This isn’t just a workshop. It’s a celebration of progress, partnership, and possibility.

Agenda

14h00

Arrival & Registration

Enjoy a warm Nordic welcome as we check in and connect over light refreshments.
14h20 - 14h30

Welcome

Kickstarting our 5th Anniversary Roadshow – a look back, a vision forward.
14h30 - 15h00

The Future of Nordic Travel

Explore key travel trends, market shifts, and traveller behaviours shaping the region’s hospitality landscape
Hanna Lak
HMMH Consulting
15h00 - 15h50

Past. Present. Future | Panel Discussion

Our journey of empowering hoteliers: From local support to global innovation – and what’s next for the Nordic region.
Profitroom
15h50 - 16h00

Coffee Break

16h20 - 17h00

Smarter Solutions in Action: Corporate Connect & AI Agent

A hands-on look at Profitroom’s latest tools for personalisation, automation, and growth – designed for the evolving needs of Nordic hoteliers.
17h00 - 17h30

Direct Booking Awards: How the Best Do It

Celebrate excellence! We reveal what sets the top-performing properties apart and how to replicate their success.
17h30

Celebration Time!

Step into the magic of Lapland with a festive evening of music, drinks, and great company. Continue the conversations, build new partnerships, and celebrate in true Nordic style!

Industry Experts

Speakers

Hana Lak

Hanna Lak

HMMH Consulting

Hanna Lak is a recognized thought leader in the Nordic travel industry with over two decades of international experience in tourism development, digital sales, distribution, and revenue management. Read more

Margit Eskonen

Margit Eskonen

Founder / Co-Owner / Head of sales

Hospitality professional - Cahkal Hotel - Kilpisjärvi - Finland

Kaisa Heiskari (Marketing Director, Apukka Resort)

Kaisa Heiskari

Marketing Director, Apukka Resort

Kaisa Heiskari is a travel marketing professional passionate about in-house marketing, branding, and online sales. She believes the best marketing results are achieved through consistent, professional everyday work rather than quick fixes or magic tricks. Read more

weronika_mothes

Weronika Mothes

Senior Business Development Manager - Profitroom

Weronika Mothes is a Senior Business Development Manager at Profitroom who’s passionate about helping hotels and resorts thrive. With a hands-on approach and deep knowledge of the hospitality industry, she works closely with clients to spot growth opportunities and customize Profitroom’s all-in-one platform to fit their unique needs. Read more

jolanta_bonter

Jolanta Bonter-Żmidzińska

Senior Business Development Manager - Profitroom

Jolanta brings extensive experience in the hotel and tourism sector, combining deep knowledge of hotel operations with expertise in Profitroom’s all-in-one e-commerce platform and the guest online journey. Read more

Karolina-Dziedzic

Karolina Dziedzic

Regional Success Manager - Profitroom

Karolina Dziedzic is a Regional Success Manager at Profitroom, bringing a decade of experience within the company and a comprehensive 20-year career in hospitality to her role. She is dedicated to fostering successful direct sales strategies for hotel partners across the Nordics, the United Kingdom, and Germany. With a strong background spanning multiple operational and commercial hospitality roles. Read more

What makes this celebration special?

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A Milestone Worth Celebrating

This event marks 5 years of empowering hoteliers - a journey of innovation, collaboration, and direct booking success. It’s more than an anniversary; it’s a tribute to the incredible community that’s driven us forward.

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A Unique Nordic Experience in Lapland

Hosted in the magical setting of Rovaniemi, the heart of Lapland, the event blends world-class hospitality with unforgettable local charm. It's a rare opportunity to connect in a setting as inspiring as the industry we serve.

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A Future-Focused Agenda

Get hands-on with the latest in AI, smarter guest engagement strategies, and Profitroom’s next-gen direct booking solutions - all tailored to the Nordic market. This event isn't just reflective - it's transformative.

Sky Kitchen & View

Lapland Hotels Sky Ounasvaara’s scenic restaurant
Sky Kitchen & View has been voted among the best restaurants in Finland many times.

With us, you can enjoy breakfast or dinner with a view, as Sky Kitchen & View restaurant’s panorama windows allow you to admire the wonderful views of beautiful Ounasvaara that extend to the horizon. The restaurant’s menu is a tribute to the diverse nature of the North and the world’s purest ingredients sourced from the wild.

Venue details

Venue: Juhannuskalliontie, 96400 Rovaniemi, Finland
Date: 25 September 2025
Start Time: 13h00 PM
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Coming Soon

Be Part of the Magic - RSVP HERE!

About

Profitroom_small

We are Profitroom and our mission is to become the #1 Booking Technology Partner for Outstanding Hotels Worldwide. From 16 year we empower with Hotels to exceptional booking technology and digital marketing services.

We have developed a unique and superior direct booking technology for outstanding hotels with exceptional needs and high standards.

Our innovative solution empowers hotels to significantly elevate their online direct share, with some experiencing an increase of up to 96% in direct bookings. Unlike any other offering on the market, our comprehensive platform seamlessly integrates direct bookings on the hotel website with other distribution channels, automated marketing, SEO and SEM campaigns, cross- and up-selling opportunities, and much more.

Our team of +300 experts inspires hoteliers with the newest and most powerful technology but also guarantees 5-star customer support in 7 languages

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